Most roofing and reno contractors we talk to know how to swing a hammer, but don’t always know what’s dragging their website down. If you’ve ever searched for your own business and come up empty, you’re not alone. A weak online presence means fewer calls, slower seasons, and jobs going to someone else. That’s where small business SEO services come into play. It’s about helping people find you when they need a roofer, a deck build, or a new kitchen, without you having to chase the leads.
We’re not talking about becoming a tech expert. Just a few focused changes can help your site show up better on Google, especially when people in your area are looking for help. Let’s walk through some ways to clean up your site so more local customers pick up the phone and call you.
Start With What Google Sees First: Your Page Titles and Headings
Google scans the top of your pages just like readers do, so your titles and headings matter more than you think.
- Make sure every page has a clear title that says what the job is and where you do it. “Roof Repair – Prince Albert” is a lot better than just “Services.” If you work in multiple towns, create separate pages for each area to help your name show up in local searches.
- Break your pages into small chunks using headings. Nobody wants to scroll through a wall of text. Use plain words like “Our Services,” “What We Do,” or “Common Questions.” It helps people skim and shows Google exactly what’s on the page.
- Stick with local, simple language that your customers would actually type into search. Most people aren’t looking up fancy terms; they’re typing things like “bathroom contractor near me” or “snow damage roof fix.”
Fixing page titles and headings takes less time than you think, and it gives Google a better shot at pointing people your way.
Make Sure Your Website Is Built Right
A site that looks good and loads fast makes a big difference. If it’s slow, clunky, or broken on mobile, people won’t hang around long.
- These days, most people are searching from their phones. If your site looks weird or doesn’t load, they’ll just hit the back button. A clean site that works on any screen keeps people around.
- Simple layouts are best for contractors. You don’t need special effects or busy backgrounds. A clear menu, some good photos, and your contact details up front are more than enough.
- Too much clutter on a page can confuse both customers and Google. If the site is full of pop-ups or flickering banners, people get annoyed and leave. Google notices that and starts pushing your site further down in search results.
If your site feels old or hard to use, it might be time for a cleanup. You don’t always need to start from scratch, but updating how it runs can go a long way.
Add the Right Words That Match What People Are Searching for
Even the best-looking website won’t bring in leads if it doesn’t include the right words.
- Think about how someone might search for your help. Phrases like “roof replacement in Prince Albert” or “basement drywall crew near me” are perfect to add in plain spots on your pages.
- Write quick blurbs under each service type to explain what you do. A few lines under “Roof Repairs” or “Garage Additions” gives both Google and your visitors a better idea of what to expect.
- If writing isn’t your thing, small business SEO services can help shape your message without making it sound too polished. You still want it in your own voice, just cleaned up to show clearly what you do and where.
The goal here is simple. Say what kind of work you do, where you do it, and the kind of jobs you want. The closer your words match what people are searching for, the more clicks you’ll get.
Keep Your Info the Same Everywhere
This one’s easy to overlook, but it keeps showing up as a problem. If your hours, phone number, or company name aren’t the same across the web, Google doesn’t love that.
- Make sure your name, phone, and address match exactly everywhere, on your website, your Google Business Profile, and anywhere else you’ve listed your business.
- Putting your city or service areas in your footer helps too. If you serve more than one town, list them all clearly in a spot Google will notice.
- If you haven’t already, claim your Google Business Profile (or update it if you’ve got one). That profile often shows up before your website in search and can bring in calls on its own.
The more consistent your info is, the more confidence Google and your customers have in what they’re clicking. It keeps all your online tools working together instead of pulling in different directions.
Let Google Know You’re Active and Working
When your website looks like it hasn’t been touched in a year, both Google and your customers wonder if you’re still in business.
- Even a quick photo update from a recent job or a weather post can signal that you’re out there working. A simple blog or updates page on your site gives you a place to drop those notes.
- Add reviews and testimonials in plain sight. They show that real people have trusted you and were happy with the work. Good words from real customers carry weight with future ones.
- Keep your content fresh. Update your pages when your hours change or add new photos once a month. It doesn’t need to be every day, just enough to show you haven’t disappeared.
These changes help make your website part of your day-to-day tools, not just something that sits there. It tells both Google and your customers that you’re ready for work.
Keep More Jobs Coming In With a Site That Works for You
A strong website works like a second office, answering questions, showing off your skills, and pointing customers to your phone number. It’s not just about looking nice. It’s about helping the right people find you fast and feel confident enough to reach out.
If your site isn’t doing that right now, a few solid changes can make a big difference. Fix up the basics, keep things simple, and speak like your customers do. Whether we’re quoting spring renovations or clearing off icy roofs, our website can help keep our work lined up all year.
Get ahead of the curve with our tailored renovation contractor marketing services that help you connect with more local clients. As seasons change, make sure your online presence isn’t left behind. Funky Moose Digital specialises in simplifying SEO, so you can focus on what you do best, taking care of every renovation and repair. Reach out today, and let’s gear up your site for more leads.