Industry Insights
With a splash of digital marketing and web design.
By Mark Poppen
Marketing Your Roofing Business During Canadian Winters
Canadian winters are unpredictable, long, and sometimes downright harsh. If you run a roofing business, you already know how the cold, snow, and ice can affect job sites and timelines. But it doesn't have to freeze your cash flow. Even when your crew isn't stripping...
5 Smart Ways Contractors Are Using Tech (and AI) to Save Time: Without Losing the Personal Touch
Look, we get it. As a contractor, you've probably heard about AI everywhere lately: and honestly, some of it sounds pretty ridiculous. Robots doing estimates? Chatbots handling customer calls? That's not what this is about. The contractors who are actually...
Email Templates That Book More Renovation Projects
Strong email communication can make the difference between an empty schedule and a steady flow of renovation work. Whether you're chasing new clients or following up with leads, having the right words at your fingertips helps get the job done. When those messages are...
Does Social Media Really Matter for Contractors in 2025?
Let's cut through the noise. You're running a contracting business, not a lifestyle brand. You've got jobs to finish, crews to manage, and estimates to write. So when someone tells you to "post more on Instagram," it probably feels like just another thing on an...
Local Marketing Tips That Help Roofers Book More Jobs
If you're running a roofing company and want to keep the phone ringing, marketing close to home is your ticket. Reaching people in the communities you already work in saves time and brings in higher quality leads. These are customers who've seen your yard signs,...
The Fastest Way to Get More Leads as a Contractor: 5 Steps That Actually Work
You're tired of chasing dead-end leads and dealing with tire kickers who waste your time. You want your phone ringing with quality prospects who are ready to hire: not people fishing for free quotes they'll never act on. Here's the reality: Most...
Getting More Renovation Jobs Through Online Marketing
A steady flow of renovation jobs doesn't happen by luck. It takes consistent work, solid relationships, and a strong online presence. Many contractors still rely on word-of-mouth and repeat clients, but that only goes so far. If you're looking to stack your calendar...
Handling Negative Reviews: A Practical Guide for Small Business Owners
That gut punch feeling when you see a one-star review pop up? Every small business owner knows it. Whether you're running a plumbing company, a local restaurant, or a landscaping business, negative reviews feel personal, because your business IS personal. But...
Making Your Roofing Ads Work Better in Small Towns
Running ads in a small town is a whole different game compared to bigger cities. In smaller communities, roofing contractors don't just sell services—they build a reputation that sticks around for years. That means your advertising can't just be about slick graphics...
Lead Nurturing Tips for Busy Small Business Owners
You've got the leads coming in, maybe from Google ads, social media, or word-of-mouth referrals. But here's the problem: most of them aren't ready to buy right now. They're browsing, comparing, or just starting to think about solving their problem. So...
Turning Website Visitors into Paying Customers for Your Business
Getting people to visit your website is one thing. Convincing them to actually pick up the phone or fill out a form is another story. Most contractors invest time and money getting traffic to their sites, but end up frustrated when those clicks don't lead to real...
Lead Generation for Trades: Are You Getting Clicks or Customers?
Picture this: It's 8 PM on a Tuesday, and Jake, an electrician in Regina, is scrolling through his Facebook ads dashboard. His latest campaign for "emergency electrical services" shows impressive numbers, 2,847 clicks this month, 156 website visits, and his phone's...