When people shop around for a service, what do they focus on? Is it the price?
More often than not, potential clients get fixated on “How much is this going to cost?” instead of “How much will this save me?”.
It’s up to you, as a business owner to reframe it so that it’s a no-brainer for the prospect to go with your service.
For example, I know people that expect websites to cost $9/month, because that’s what Squarespace charges. But this means you need to do _everything_ yourself. People often underestimate what it takes to build a website that’s actually shown in Google/Bing searches.
The same goes for Google Ads campaigns. Yes, you can create your own, and yes, Google has handy tools to optimize campaigns. What they don’t tell you is that these optimizations are to get people to click so Google can charge YOU for these clicks. Google doesn’t care if you make a sale. They care about you buying from Google.
We help you prevent wasting your dollars on campaigns that don’t work.
So, the next time you send out a quote, don’t just send the numbers. Give them a reason, other than price, to buy from you.