No roofer starts a business thinking, “I can’t wait to learn social media.” But if you’re running a roofing company in 2025, you’ve probably realised that posting online helps keep your phone ringing. You don’t need flashy tech skills or fancy strategies. Just smart, simple ideas that get your audience to pause, click, and call. Done right, every social media post is a shot at staying top-of-mind with folks who might need a roof now or down the road.
So what kind of posts make someone stop scrolling and actually pay attention? That’s where this gets easier. Here’s a look at content that speaks directly to potential customers. These types of posts show who you are, build trust, and give people a reason to reach out. Less fuss, better results.
Share Before-And-After Transformation Photos
You’ve seen them. The old roof falling apart, followed by a shot of a clean, solid new one. Before-and-after posts don’t just show off your work. They pull people in. Think of them like a short story: here’s how something started, and here’s how it turned out. No long explanation needed. The photos do the talking.
These posts work well because homeowners want proof. They want to see that you can handle the tough jobs and deliver solid results. Visual proof builds trust quicker than words ever could. And if someone sees a photo that looks like their roof, they’ll start picturing you fixing theirs.
Here are some tips to help your before-and-after photos stand out:
– Get a wide-shot “before” photo before any work begins.
– Stand in the same place for the “after” shot to make the change clear.
– Take photos in natural light, either in the morning or late afternoon.
– Don’t over-edit. Photos that look real perform better than ones with obvious filters.
– Keep your caption short. Share what you fixed, what material was used, or how long it took.
Posting one transformation each week can keep your name in front of local homeowners. They’ll remember you when they notice a problem with their own roof.
Post Customer Testimonials and Reviews
Word of mouth still matters, but it’s moved online. When a happy client shares good feedback, use it. Whether it’s a quote, a short message, or a recorded review, it adds real weight to your social feed. It’s more believable coming from a customer than from your own crew.
You don’t need polished graphics. A simple sentence from a homeowner paired with a job photo works well. If they’re okay with being named, include their first name and area. Better still, catch a short video if they agree to it.
To get more out of testimonial posts:
– Create graphic quotes with simple text and your logo in the corner.
– Mix up your posts with written quotes, project photos, or short clips.
– Keep the reviews short and honest-sounding. One or two clear sentences are all you need.
– Highlight strong words like “quick,” “clean,” or “professional.” These grab attention.
Ask for a review right after a job wraps up. That’s when clients are most likely to respond positively. Share these posts often. It shows you consistently do good work and helps build trust day by day.
Offer Tips and Insights About Roofing Maintenance
Sharing useful tips shows you know your trade. It also makes your company stand out because you’re helping people without asking for anything in return. Maintenance tips are a smart type of post—they’re helpful all year and work in any season.
Many homeowners don’t think about roof care until they find a leak. That’s your chance to get ahead by offering information before serious problems happen. It keeps your business visible even when folks aren’t ready to book right away.
Here are some roofing tips that make great social content:
– Look for cracked or missing shingles, especially after storms.
– Clear out gutters to stop water damage and backflow issues.
– Trim trees so branches don’t scrape or fall on the roof.
– Watch for stains or brown spots on ceilings—that’s a sign of leaking.
– Recommend booking roof checks once a season to catch issues early.
Avoid presenting it like an ad. Keep your posts friendly and short. For example: “Ceiling stains? Check your roof before it gets worse. We can help.” Pair this with a clear photo, or show a short video explaining the signs to watch for. Try ending with a question like “When was your last roof check?” to get people commenting.
Share Behind-The-Scenes Content
Sometimes what makes a company stand out isn’t just the finished roof. It’s the people doing the work. Behind-the-scenes posts give viewers a look at the real faces and work that go into each project. This builds trust and adds a human touch to your brand.
Customers want to know the crew they’re bringing onto their property is reliable. While job site photos matter, showing who you are and how you work makes things feel more real. Short, casual clips or photos often get more attention than polished promo material.
Useful behind-the-scenes ideas include:
– Crew introductions. Ask quick questions like “How long have you been roofing?” or “Favourite part of the job?”
– A time-lapse showing the crew unloading, setting up, or tearing off a roof.
– A walkthrough of a job site before starting. Talk through what the plan is.
– Celebrate wins. If you solve a tricky issue or finish early, share it.
This doesn’t need to be fancy. Even a 10-second video starting with “Early shift in West Hill. Getting set up for a big re-roof,” gives your posts more personality. The more often your audience sees your crew, the more they’ll feel like they already know and trust you.
Smart Content That Gets Results
You don’t have to post every day or hire someone full-time to run your page. But choosing the right kinds of posts can make a big difference. Photos that show your work, reviews that show you’re trusted, tips that offer real help, and posts that show your crew hard at work—these are the pieces that connect.
Most roofing companies who see results with social media just keep things consistent. They share posts that are clear, useful, and honest. Those companies get remembered, and when local homeowners need a roofing crew, they’re more likely to make the call.
If you’ve been stuck on what to post or wondering why your social traffic is quiet, try using these ideas. They’re simple, quick to put together, and based on what actually gets results. These are the types of posts that start conversations and lead to roofing jobs. When your content feels real, helpful, and local, the clicks follow.
Wrap up your roofing company’s social media strategy with engaging content that connects with your audience. From eye-catching before-and-after photos to genuine customer testimonials and simple maintenance tips, keeping your social feeds active can make a real difference. For support that helps you stand out locally, explore roofing company social media marketing with Funky Moose Digital. Our team can help you turn steady posts into steady work.