Instagram isn’t just for pets, food, and fitness posts. It’s a smart and affordable way to show off roofing jobs, connect with locals, and build your name in town. Whether you’re working on shingle repairs or new metal installs, every finished project is a chance to show what you can do. If you’re not using Instagram yet, you could be missing out on potential callers in your area.
People use Instagram to find all sorts of services now. If your roofing company shows up with clear photos, a solid bio, and helpful videos, they’re more likely to reach out. A well-set-up Instagram page is basically your first impression. It makes your team look real, skilled, and ready to work. With a bit of effort, your Instagram can turn into one of the strongest tools in your marketing toolbox.
Setting Up a Professional Profile
Think of your Instagram profile like a storefront. If it looks half-finished or messy, people will keep scrolling. But if it looks clean and professional, they’ll stick around, check your work, and maybe even hit that message button.
Here’s what to knock out first:
- Profile Photo: Use your logo or a clear photo that includes your business name. Keep in mind it appears small on screen, so pick something that’s easy to read and recognize.
- Username and Handle: Make it simple and searchable. Something like @SmithRoofingWorks or @TopEdgeRoofing. Avoid odd symbols or random numbers.
- Bio: Write a short line that explains who you are and what areas you cover. Example: “Reliable roofing in Guelph and area. Shingles, metal, and repairs. Free quotes.”
- Contact Button: Set this up so folks can call, email, or get directions with just one tap.
- Story Highlights: These act like categories for your older content. You can group them like “Repairs,” “Customer Reviews,” or “Before and Afters.” Use cover icons that match your colours.
Stick with consistent colours if you want your brand to stick in people’s minds. If your website and truck are green and white, keep that look across your page. It makes it easier for folks to remember you when they’re ready to make a call.
Put a bit of time into setting it up right from the start. Once it’s done, you won’t need to adjust it much. A tidy and informative profile shows people that you pay attention to detail—and that builds trust.
Creating Engaging Content
Roofing jobs are perfect for Instagram because the before-and-after results are clear and easy to show. That kind of visual work draws the eye and tells a clear story. You don’t have to post every day, but what you do post should look sharp and tell people what you do.
Try posting:
- Before-and-after shots of roofing work
- Damaged roofs with a note about how it was repaired
- Clean drone shots of finished jobs
- Short videos of your crew working on-site
- Time-lapse of a full day’s job from start to end
Instagram Stories and Reels are quick, fun ways to show what working with you looks like. Show a short video of flashing being installed or a happy customer pointing to their new roof. These little things make your business feel real and reliable.
Keep your images clear. Take photos during daylight. Don’t stand too far away or let messy things like garbage cans creep into the background. Clean, sharp, and honest photos go a long way. Even if all you’ve got is a smartphone, that’s more than enough to take great shots—just give the lens a quick clean before snapping a photo and make sure you’ve got steady hands.
One roofing contractor did a series called “Fix It Friday” where they shared something unique they fixed that week. It helped answer common questions and gave followers a peek into their work week. Creative ideas like that stick with people.
Engaging With Your Audience
Putting up great content is part of the work. Interacting with followers is the other. Being responsive makes your profile feel alive—and that wins trust.
When someone leaves a comment, messages you, or tags your business, don’t leave them hanging. A fast reply, even just a “Thanks for the kind words!” shows you care. This helps build confidence before they ever pick up the phone.
Use Instagram features like:
- The Questions sticker to let folks ask roofing questions
- Polls to see what roofing styles people prefer
- Small quizzes about roofing issues
If a customer tags your business after a job, share their post on your story and thank them by name. That kind of shout-out makes your business look busy and appreciated.
Let your team’s personality shine through, too. For example, if you’re dealing with rain all week, make a light post like “Rain days = leak calls. Who else is hearing drips today?” It makes you relatable. Keep things friendly and focused on your work, and you’ll build that follower connection over time.
Running Instagram Ads For Your Roofing Business
Instagram ads are a good way to get found by people outside your followers list. You control the budget, the location, and the message. You don’t need to spend a ton to see results.
To start, connect your Instagram page to Facebook so you can use their ad tools. From there, decide what your goal is—more calls, messages, or profile visits. Then pick your target area, like the neighbourhoods around your shop or the towns within your service range.
The best roofing ads are simple and direct. They should include:
1. A clean, high-quality image or short video
2. A short message like “Free roof inspections in Moose Jaw—book now before snowfall”
3. A call-to-action button so people can call you right from the ad
One smart approach is to run ads before the seasons turn. For instance, in September, you could run a post showing a completed roof and write “Snow’s on the way. Book your pre-winter check.” It connects the season to a service people know they need.
Another easy option is boosting one of your regular posts. If something’s already done well on your page, give it a little budget so even more locals see it.
Growing Your Follower Count The Right Way
You want real followers who live nearby, not bots or random accounts. The way to grow your account is by staying active and giving people a reason to follow.
Here are just a few ways to get more eyes on your content:
- Use proper hashtags with your city and trade like #roofrepairRegina or #flatroofcalgary
- Team up with other local services—pair up with a home inspector or painter for a shout-out post
- Send past customers your Instagram link when the job’s done and invite them to follow
Contests are another good option if done simply. Try something like “Tag a friend who needs a new roof for a shot at winning a local coffee gift card.” Keep it easy and fun.
Stay on a steady posting schedule. Doesn’t have to be fancy—three solid posts a week is better than random dumps of content followed by silence. Many roofers see more reach in the early morning or after dinner when people are scrolling from home.
Use Instagram Insights too. This built-in tool shows what posts perform the best, what time your audience is active, and where your followers are coming from. That info helps you fine-tune what you share next.
Building a Lasting Name in Your Area
When done right, Instagram can act like your digital word-of-mouth. The job photos, crew videos, ad posts, and quick stories all work together to keep your name popping up in people’s feeds.
Posting doesn’t have to be perfect. Keep it honest. Spend time showing your actual work and your real crew out on site. That’s what people want to see. When homeowners are picking a roofing company, the more they know about you, the more comfortable they feel giving you a call.
Think of every roof you finish as a chance to create a post. Every time someone tags your business, it’s free advertising. Over time, staying active, posting sharp photos, and talking to your followers builds a name folks remember.
Instagram isn’t just another chore. It’s a tool that helps roofers grow, book more calls, and look sharp doing it. Keep at it, stay clear and consistent, and it’ll pay off.
Ready to make your roofing company shine on Instagram? Strengthen your online presence with effective roofing company social media marketing by turning to Funky Moose Digital. Let us help you create engaging content that brings in local clients and grows your business.