About us

You’re the expert at your trade. You don’t need a second career in marketing.

If you’re an electrician, plumber, HVAC tech, roofer, or contractor, your day is already full.

You’re quoting jobs, running a crew, dealing with suppliers, and trying to get home at a decent time. The last thing you need is to spend your evenings trying to crack Google’s latest algorithm.

The truth is: most good trades businesses don’t have a quality problem.
They have a getting-found problem.

And that’s what my team and I fix.

Mark Poppen - Digital marketing for roofing and renovation contractorsHi, I’m Mark.

Before I started Funky Moose Digital, I built an online record store from scratch into a six-figure business.

It wasn’t magic. It was visibility.

I became obsessed with what actually makes people find you online and—more importantly—what makes them buy. I learned how search works, how ads perform, and how to turn a website visitor into a paying customer.

I realized something simple: If people can’t find you, they can’t hire you.

I took everything I learned and started Funky Moose Digital to help trades businesses get a steady flow of real customers—not just clicks.

Local Service. Hand-Picked Experts.

I’m a Saskatchewan guy, and I’m the one accountable for your results. To get the best work for our clients, I’ve built a hand-picked team of specialists who work remotely from all over.

We don’t hire just whoever is nearby; we hire the best experts in the business, regardless of their zip code. You get the personal service of a local partner, backed by a world-class team that knows how to win online.

What We Do (In Plain English)

We build a marketing system that helps you get found—even when you’re on a job site or asleep.

  • Google Ads that bring in ready-to-hire leads: We put you in front of people searching for your service right now. We track the calls so you know exactly what’s working.
  • Websites and Landing Pages that actually work: A "pretty" site is useless if the phone doesn't ring. We build pages designed to turn visitors into booked jobs.
  • SEO that builds steady visibility: This is how you show up on Google over the long run without paying for every single click. It’s how you own your space online.
  • Social Media that builds trust: We help you show off your work and your crew, so customers feel confident choosing you before they even call.

How We’re Different

There are plenty of marketing companies out there. Our approach is just more practical: we focus on booked jobs, not vanity metrics.

We don't use marketing jargon, we don't hide behind confusing reports, and we build the whole system so you don't have to juggle five different vendors.

If you want more calls from better customers...

...we should talk.

No pressure. No fluff. Just a clear plan to get you seen and keep your schedule full.

Testimonials

How about those awards?

Award-winning digital marketing and web design

We received the platinum award in both the Digital Marketing and Web Design categories!