Industry Insights
With a splash of digital marketing and web design.
By Mark Poppen
Seasonal Changes and Contractor Marketing Impact
We all know weather plays a big role in how we work. But it’s not just about the temperature or how long the snow sticks around. Seasonal changes affect how and when people start thinking about renos. As we edge into March across Canada, snow starts to melt, sun…
Creating User-Friendly Small Business Websites
Building a small business website doesn’t have to be a big project. You don’t need to be a computer expert to get one that works. The real goal is to help people find you, trust you, and call you when they need help. When done right, your website can bring in steady…
Performance Max vs. Search: Which One is Actually Booking Jobs for Contractors?
Let's cut through the noise: if you're running Google Ads for contractors and your phone keeps ringing with tire-kickers, price shoppers, or people calling from three provinces away, you're probably running the wrong type of campaign. Google gives you two…
Specialized Marketing Needs for Roofing Companies
Roofing businesses face their own kind of headaches when it comes to staying busy year-round. Some months the phone won’t stop ringing, other times it’s quiet for weeks. Weather, location, and the type of roofing work all play into it. That’s why the way we market…
Is Your Marketing Agency Actually Growing Your Business or Just Sending You Fancy Reports?
You get an email every month. Subject line: "Your Monthly Marketing Report." You open it. There are charts. Graphs. A bunch of numbers that trend upward. "Impressions are up 43%!" "Engagement increased by 28%!" The report looks…
What the Heck is a Number Pool? (And Why Your Business Needs One)
If you've ever thrown money at Google Ads, Facebook campaigns, or even good old-fashioned yard signs and thought, "I have no idea which one of these is actually bringing in calls," you're not alone. Most contractors and small business owners are…
Canadian Trends in Renovation Digital Marketing
February tends to be a bit quieter for renovation contractors. With the weather stalling most jobs in parts of Canada, many of us find time to prep for the spring rush. That makes it a smart time to look over what’s changing in renovation digital marketing in Canada….
How to Finally Dominate the Google Map Pack in Your City
Let's be honest: when someone's furnace dies at 10 PM or their roof is leaking into the dining room, they're not scrolling through page three of Google. They're looking at the Map Pack: those three businesses that show up with the little red pins right…
Improving Small Business Websites for SEO
Most roofing and reno contractors we talk to know how to swing a hammer, but don’t always know what’s dragging their website down. If you’ve ever searched for your own business and come up empty, you’re not alone. A weak online presence means fewer calls, slower…
Google, Facebook, or SEO? A Straight-Talk Guide for Contractors
Let’s be honest, every marketing “expert” you’ve talked to has told you something different about where to spend your advertising budget. One guy swears by Google Ads. Another says Facebook is the only platform that matters. Your nephew who…
Stop Chasing Leads: Why an Integrated Contractor Marketing System Keeps Your Schedule Full
You’ve got a website. You’re running some Google Ads. Maybe you’re posting on Instagram when you remember. You’ve even got a CRM that you swear you’ll actually use one of these days. So why does it still feel like you’re constantly…
Benefits of Social Media Marketing for Roofers
Social media isn’t just for personal stuff anymore. It’s actually a useful tool for keeping roofing crews busy and phones ringing, even in February. With the snow piled up and fewer jobs coming through, it’s easy to wonder where the next lead is going to come from….