Digital MArketing for Renovation Contractors

Let’s be honest: you didn’t become a renovation contractor to spend your evenings writing quotes for people who ghost you. Yet here you are, cranking out estimate after estimate for folks who either vanish into thin air or call back asking if you can match some ridiculously low price they got from their brother-in-law.

Sound familiar? You’re not alone. Renovation contractors across Canada are stuck in this frustrating cycle, wasting hours on tire-kickers instead of working on profitable jobs that actually pay the bills.

The Real Problem: You’re Fishing in the Wrong Pond

Here’s what’s happening: you’re attracting the wrong people. Those bargain hunters and quote collectors? They found you through word-of-mouth or cheap online directories where price is the only thing that matters. They’re not looking for quality work: they’re looking for the cheapest option.

Meanwhile, homeowners who value craftsmanship and are ready to invest in their properties are searching online, and they’re not finding you. They’re hiring your competitors who know how to show up where serious customers are looking.

Stop Chasing Leads: Start Attracting Quality Customers

At Funky Moose Digital, we work with renovation contractors who are tired of the quote-and-hope game. Our approach is different: instead of helping you compete on price, we help you attract homeowners who appreciate quality work and are ready to pay for it.

We’ve been doing this for Canadian contractors for years, and we know exactly what works. No fancy marketing jargon or impossible promises: just straightforward strategies that fill your calendar with jobs you actually want to do.

Google Ads That Actually Convert

Generic Google Ads are a money pit. “Renovation contractors near me” sounds like a good keyword until you realize you’re competing against every handyman with a truck and a dream.

We create targeted ad campaigns that reach homeowners planning serious renovation projects. Think “kitchen renovation [your city]” or “bathroom remodel contractors” paired with landing pages that showcase your expertise. When someone clicks your ad, they land on a page that speaks directly to their project needs, not a generic website homepage.

The result? Higher-quality inquiries from people who understand that good work costs money.

Custom Landing Pages That Pre-Qualify Clients

Your website’s homepage tries to be everything to everyone. Our landing pages have one job: convince the right people to call you and discourage the wrong ones.

We build pages that clearly explain your process, showcase your best work, and set proper expectations about pricing and timelines. If someone’s looking for the cheapest option, they’ll move on: saving you time. If they value quality and professionalism, they’ll reach out with a serious inquiry.

Lead Generation That Brings You Serious Inquiries

Forget about lead generation services that sell the same lead to five different contractors. We build systems that bring qualified prospects directly to you.

This includes:

• Local SEO that puts you at the top of Google when homeowners search for renovation services in your area
• Google Business Profile optimization so you show up in those valuable map results
• Reputation management that showcases your best reviews and builds trust before prospects even contact you

Ad Copy and Website Content That Builds Trust

Most contractor websites sound the same: “Quality work, competitive prices, satisfaction guaranteed.” Yawn. We write copy that actually connects with your ideal customers.

Instead of generic promises, we tell stories. We highlight specific projects you’ve completed, explain your process, and address the real concerns homeowners have when hiring renovation contractors. The goal is to have prospects feel like they already know and trust you before they pick up the phone.

Social Media That Actually Works for Contractors

Facebook and Instagram aren’t just for posting random job site photos. We create content strategies that showcase your expertise and attract local homeowners who need your services.

This means:

• Before-and-after galleries that demonstrate the transformation you provide
• Behind-the-scenes content that builds trust and shows your professionalism
• Targeted social ads that reach homeowners in your service area who match your ideal customer profile
• Consistent posting that keeps your business top-of-mind without eating up your time

CRM and Pipeline Management That Actually Gets Used

We’ve seen too many contractors invest in expensive CRM systems that sit unused because they’re too complicated. We help you set up simple systems that track leads from first contact to completed project.

This isn’t about fancy software: it’s about having a clear process that ensures no good leads fall through the cracks. Whether it’s following up on estimates, scheduling consultations, or staying in touch with past customers for future projects, we help you build systems that work with your schedule, not against it.

Why Canadian Contractors Choose Funky Moose Digital

We’re not some big agency that treats you like account number 47. We work with a select group of contractors who are serious about growing their businesses. When you work with us, you get:

Real People, Not Account Managers: You’ll work directly with our team, not get passed around between junior staff who don’t understand your business.

Canadian Focus: We understand the Canadian market, seasonal challenges, and local competition. Our strategies work for contractors in Regina, Saskatoon, and smaller communities across Saskatchewan and beyond.

Honest Communication: If something isn’t working, we’ll tell you. If an idea doesn’t make sense for your business, we’ll say so. No BS, no overselling: just straight talk about what will actually help your business grow.

Results You Can Track: We provide clear reporting so you know exactly how your marketing dollars are performing. Leads generated, cost per lead, conversion rates: all the numbers that matter to your bottom line.

Success Stories from Real Contractors

Take Sarah, who runs a kitchen renovation business in Saskatoon. Before working with us, she was spending 15-20 hours per week writing quotes for jobs she never got. Now she books 80% of the consultations she goes on because our lead generation brings her serious customers who are pre-qualified and ready to move forward.

Or Mike, a bathroom specialist in Regina, who used to compete mainly on price through contractor referral sites. Our Google Ads and landing pages helped him position his business as the premium option, allowing him to raise his prices while staying fully booked.

These aren’t overnight success stories: they’re the result of consistent, strategic marketing that builds momentum over time.

Ready to Stop Wasting Time on Tire-Kickers?

If you’re tired of writing quotes for people who disappear, ready to work with customers who appreciate quality, and want to build a renovation business that doesn’t depend on word-of-mouth and luck, let’s talk.

We work with a limited number of contractors because we believe in providing real attention and results, not just collecting monthly fees. Our approach takes time to implement properly, but contractors who stick with the process see dramatic improvements in lead quality and booking rates.

Ready to get started? Contact Funky Moose Digital today at funkymoosedigital.ca or give us a call. Let’s build a marketing system that brings you customers who value your work and are ready to pay for quality.

No more tire-kickers. No more wasted quotes. Just a steady stream of renovation projects from clients who respect your expertise and pay your invoices on time.