Fall is one of the busiest times of year for home renovation companies. Homeowners are looking to button things up before winter hits, so it’s often a rush of quotes, invoices, and project deadlines. But if your website isn’t doing its part, you could be missing out on easy jobs. A few small updates can make a big difference when it comes to getting more visitors to pick up the phone or fill out a quote form.
Your website shouldn’t just look good—it should work for your business. Whether you focus on kitchens, basements, or full-home renovations, your online presence should help get jobs booked without you needing to chase down every lead yourself. Below are five simple yet meaningful updates that can help you land more work from the people already browsing your site.
Simplify Navigation And Contact Information
A confusing website makes people leave fast. If homeowners can’t figure out where to go, find your phone number, or how to book a consult, they’ll likely call the next company they can actually reach. Think of your site like a jobsite: if tools are scattered around and nothing’s labelled, nobody gets anything done.
Here are a few ways to clean up your navigation and make it easier for potential clients to get in touch:
1. Use clear menu labels like “Services,” “About,” “Gallery,” and “Contact.” Avoid jargon. Keep it obvious.
2. Make sure your phone number and email show up at the top of every page. Don’t make people search.
3. Add strong call-to-action buttons throughout your site, especially on the home page and services pages. Say things like “Get a Free Quote” or “Book a Consultation.”
4. Use a sticky header so your contact info and menu stay visible, even when someone scrolls.
One contractor in Ontario swapped their tiny top menu for a bigger, easier-to-read layout. They also added a “Call Now” button on mobile. Within a few weeks, more calls started coming in without changing anything else on the site.
Improved navigation isn’t just about looks. It builds trust. It shows your business is organized and ready to work. When things are easier for the person visiting your website, it’s more likely they’ll take the next step with you.
Enhance Mobile Responsiveness
More and more people are using their phones to plan projects and find contractors. If your website looks weird or runs slow on mobile, there’s a good chance folks are closing the page before even reading what you offer. A frustrating mobile experience sends jobs to someone else.
To keep leads from slipping away, your website should:
1. Adjust smoothly to smaller screens without cutting off content
2. Use larger, easy-to-tap buttons for those browsing on their phones
3. Avoid tiny text or images that load too slowly
4. Keep important info—like contact details or “Get a Quote” buttons—front and centre
A mobile-friendly website doesn’t mean shrinking your desktop site down. It means making small layout adjustments so people on phones or tablets can use your site the same way they would on a computer. You want it slick but simple.
As a bonus, mobile-friendly websites usually rank better on search engines too, especially in local searches. That helps more people find you in the first place, and it gives you a better shot at booking the job once they do.
Making these two updates—cleaning up navigation and fixing mobile responsiveness—is a straight path to better results. And the best part is, it doesn’t require completely rebuilding your site. A few thoughtful tweaks might be all it takes to start seeing more leads come through.
Optimize Website Content For SEO
If you want people to find your renovation business online, your website needs the right words in the right places. That’s where SEO, or search engine optimization, comes in. It helps move your website up the list when someone searches for things like “basement renovation near me” or “kitchen contractor.” The higher up you show, the more visitors—and more chances to book jobs.
Here’s how to get started with some simple SEO-friendly updates:
1. Use clear, descriptive page titles that tell visitors what the page is about. For example, “Bathroom Renovations in Calgary” is better than “Services.”
2. Include keywords your potential clients might search for. Phrases like “home renovation contractor in Canada” or “interior renovation quotes” can make a difference.
3. Don’t forget meta descriptions. These are the short blurbs that show up on Google under your page title. Keep them simple, and include your main service or location.
4. Name your images properly. Don’t leave them as “image123.jpg.” Instead, use names like “kitchen-reno-edmonton.jpg” and add alt text that describes what’s in the photo.
5. Break up long text with headers so it’s easier to skim.
Good content tells people what you do, how you do it, and why they should reach out. Blogs can help too, especially when done right. Writing about your recent projects, tips for homeowners getting ready for a reno, or common questions can help your website get more traffic over time.
SEO takes time to work, but the sooner you start, the faster you move up. Treat it the same way you treat your tools—clean them, keep them sharp, and use the right one for the job.
Integrate Client Testimonials And Reviews
Most people won’t hire a home renovation company without checking reviews. It’s one of the first things they look for. A solid testimonial can do more than a fancy picture or big headline. It shows that real people trusted you and were happy with the results.
Make it easy for folks to spot your reviews by:
1. Creating a dedicated “Reviews” or “What Clients Say” page
2. Adding client quotes throughout your website, especially on important pages like the home page and service pages
3. Including names, locations (even just the city), and project details so the feedback looks real and relatable
4. Using star rating plugins (if your platform supports them) to add visual trust
5. Asking clients to leave a Google review after a job is done, then linking to that page from your site
One renovation contractor from Winnipeg asked each client for a one-line review after wrapping up projects. After a few months, those simple lines started filling out their site. Prospects now see proof of happy past customers, and it takes away the guesswork.
Don’t overdo it. A few good reviews in the right spots are better than 50 hidden on a random page. Let your happy past clients speak for you—it brings in trust and helps future clients feel more confident picking up the phone.
Implement Online Booking Systems
Nobody likes playing phone tag, especially when they’re just trying to get a price or set up a walk-through. A simple booking tool on your website gives folks one more way to contact you quickly and easily—even after hours.
An online booking system or quote form can work around the clock. Depending on what you offer, it doesn’t need to be fancy. Some basic features to include:
1. A form that collects name, contact info, service needed, and city
2. A dropdown list of options so they can pick what they need help with
3. A calendar tool where they can choose days or time slots you’ve made available
4. An automatic confirmation message or email so they know it went through
Give people the chance to raise their hand at their own pace. Someone might be browsing your site at 10 p.m. on a Sunday night. If all they see is a phone number, they might forget to call later. But if they can click a “Request a Quote” button and send everything you need in two minutes, that’s a lead you wouldn’t have gotten otherwise.
Online booking doesn’t replace phone or email—it just adds one more way for potential clients to connect with you.
Get Ready For A Busy Fall Season
During the fall rush, there isn’t much time to think about your website. You’re quoting jobs, wrapping up builds, and trying to finish projects before the snow flies. That’s why it’s worth taking a bit of time now to make sure your site’s doing what it’s supposed to do.
Clean up your menu. Check that your contact info is easy to find. Make sure your site works well on mobile. Add recent reviews, sharpen up your text with the right keywords, and offer an online form or calendar that helps people book with you without that extra call. Individually, these updates are simple. Together, they drive more leads and help your website work like part of your crew.
Fall is prime time for renovation jobs across Canada. And lots of companies are trying to win them. When your website looks sharp, works fast, and makes it easy to get in touch, you’ve already got a leg up. Don’t leave money on the table from leads that bounce too soon or never find what they’re looking for. A few small changes can go a long way.
Get your website working for you this fall. When you’re ready to drive more business and increase engagement, explore digital marketing for renovation companies with Funky Moose Digital. Our team can help turn your online presence into a powerful tool for attracting and securing new renovation projects.