Ever tried typing your business name into Google and felt like it disappeared? You’re not the only one. A lot of contractors wonder why customers can’t seem to find them online, even when they’ve got a site up. Contractor website marketing is supposed to make that easier, but a few small issues can make a big difference.
If your site isn’t doing what you hoped, don’t blame yourself. Most tradespeople excel with hands-on work, not search engines. That’s why we’re breaking it down in plain talk. We’ll show you why your contractor website might be hiding in the shadows and what can be done to help more people find it.
Your Website’s Not Showing Up on Google
When someone searches for a roofer or renovation crew, they usually stick to that first page on Google. If your site isn’t there, chances are they’ll never even see it.
Here’s what might be dragging your site down:
- Google needs to understand what your business is about. If your website doesn’t use clear wording or has missing details, it won’t know which searches to show it for.
- Slow loading times or a cluttered layout can turn people away fast, and Google notices that. They rank sites partly based on how useful and easy to use they seem.
- If you’re not using the types of words potential customers might type into Google, you won’t show up where they’re looking.
For example, we specialize in optimizing contractor websites with effective SEO strategies and fast-loading design, so your business is more likely to appear on relevant search results.
A clear, clean site with useful details helps search engines and your customers know what you do.
You’re Not Speaking Your Customer’s Language
It’s easy to write what makes sense to you. But if you’re using trade-only wording or industry terms, it may not match what a customer would type into a search bar.
- Customers aren’t searching for “asphalt shingle ridge vent installs”; they’re searching “roof repair near me” or “fix my leaking roof.”
- Simple, plain language helps your website speak the same way your future customers do.
- If your site is full of complex terms or hard-to-read blocks of text, visitors might bounce fast. That hurts your chances of being shown to more people.
If you’re not sure what your customers search for, think about the questions they ask you on the phone or through email. The words they use are probably the ones you should use too.
No One’s Updating or Maintaining the Site
A dead website sends the wrong message, even if your business is going strong. Both people and search engines want proof that the company is active.
- Sites that haven’t been updated in months (or years) can seem like the business no longer exists.
- Adding some fresh text every now and then helps Google see that your site is still relevant.
- Broken links, missing images, or errors on the page make your business look less reliable.
We offer ongoing content updates and website health checks to keep your site looking professional and current.
Even a good site needs regular attention. That doesn’t mean a total redo every time, but keeping things current shows people you’re still around and ready for work.
Your Business Is Not Showing Up Locally
If people in your area can’t find you, something’s not right. Most roofer and reno contractor jobs are local, so your site should show up when someone near you searches.
- Local listings help search engines match your business with nearby searches.
- If your phone number or address isn’t easy to find, search engines may ignore your listing for local searches.
- A missing or incomplete Google Business Profile hurts your visibility.
Good contractor website marketing includes signals that tell Google where you are and who you serve. Without those, your site might be buried under businesses that aren’t even in your region.
Making sure your contact details are complete and accurate, adding service areas, and adjusting your pages to include more local information help both clients and Google match you to real local needs. It’s worth reviewing local listings and your online presence every few months to confirm things are up to date.
DIY Websites Miss the Mark
A lot of contractors build their own websites to save time or money, but let’s be honest. It’s tough to create a site that meets professional marketing standards without the right background or tools.
- Many DIY sites don’t load well on phones, which is where most people do their searching these days.
- They often skip SEO basics, making it harder to show up in Google search.
- Even small things, like button placement or poor-quality text, can drive visitors away.
We support trades businesses by providing fully managed web design and copywriting specifically for the construction and renovation industry.
We all try to do things ourselves once in a while, but when it comes to something that should bring in calls and leads, having it set up the right way can make a real difference. Sometimes, it takes an outside perspective or a bit of expert help to spot opportunities and simple improvements that increase online visibility and results.
Stand Out and Be Found
Your website should be like a crew member that works around the clock, even during the slower season. If it’s not, something’s off. The good news is that most of these problems can be fixed with the right know-how.
Contractor website marketing doesn’t have to be complicated. It just has to be done right. When your content is clear, your site loads fast, and your local info is front and centre, more people will be able to find you, and that brings in more jobs. The web doesn’t have to feel like a mystery. With the right setup and support, your business gets seen instead of skipped.
Getting your business noticed online takes more than a quick refresh. From improving your website’s design to making smart updates that boost your local search results, the right changes make all the difference.
We work with Canadian contractors every day who are ready to stop guessing and start getting results. When you’re ready to move forward with stronger contractor website marketing, Funky Moose Digital can help. Reach out today and let’s talk about the best next steps for your business.