Hey there, roofing pros! At Funky Moose Digital, we know you’re experts at keeping roofs in top shape. But are you an expert at getting your business to the top of Google search results? In today’s digital world, a strong online presence is essential for attracting new customers. That’s why we’ve put together this guide to help you understand and leverage the power of Google Ads.
Why Google Ads for Roofers?
Think about it: when someone’s roof starts leaking, what’s the first thing they do? They grab their phone and search for “roof repair near me,” “emergency roof repair [city name],” or “best roofing companies [area]”. Google Ads allows you to position your business directly in front of these potential customers at the exact moment they’re looking for your services. This targeted approach makes Google Ads incredibly effective for generating leads and boosting your bottom line.
Key Google Ads Concepts for Roofers:
Let’s break down the basics you need to know:
- Keywords: These are the words and phrases people type into Google when searching. For roofers, relevant keywords include:
- Service-based: roof repair, roof replacement, roof installation, roof inspection, shingle repair, metal roofing, flat roof repair, emergency roof repair, leak detection
- Location-based: roofing contractors [city name], roof repair [postal code], roofing companies near me
- Problem/Solution-based: leaky roof, storm damage repair, hail damage roof, roof maintenance
- Brand-related (if applicable): [Your Company Name] roofing, [Your Brand] roofers
- Long-tail keywords: These are more specific phrases, like “affordable roof repair for homeowners in [city name]” or “best metal roofing installation in [area]”
- Campaign Types: For roofers, the most effective campaign type is typically Search Campaigns. These ads appear on Google’s search results page when someone searches for your targeted keywords.
- Ad Copy: Your ad copy is what potential customers see. It needs to be compelling, concise, and include a clear call to action. Highlight what makes your business unique:
- Free estimates
- 24/7 emergency service
- Years of experience
- Special offers/discounts
- Guarantees
- Landing Page: This is the page on your website where users are directed after clicking on your ad. It should be relevant to the ad copy and keywords, easy to navigate, and include a clear form for contacting you. Make sure your landing page is mobile-friendly!
- Budget & Bidding: You control how much you spend on your Google Ads campaigns. You can set a daily or monthly budget and choose a bidding strategy that works best for you. Start small and gradually increase your budget as you see results.
- Location Targeting: This is crucial for roofers. Make sure your ads are only showing to people in your service area. You can target by city, region, or even radius around your business.
- Negative Keywords: Just as important as keywords you do want to target are keywords you don’t want to target. Negative keywords prevent your ads from showing for irrelevant searches, saving you money. For example, if you don’t offer siding services, add “siding” as a negative keyword.
Tips for Roofer Google Ads Success:
- Start Local: Focus on your immediate service area.
- Use Location Extensions: These show your business address, phone number, and a map link directly in your ad.
- Mobile Optimization: Most people search for local services on their phones. Ensure your website and landing page are mobile-friendly.
- Track Your Results: Use Google Ads reporting tools to monitor your campaign performance and make adjustments as needed.
- Consider Professional Help: If managing Google Ads seems overwhelming, consider partnering with a digital marketing agency specializing in helping roofers.
Ready to take your roofing business to new heights? Funky Moose Digital can help you create and manage effective Google Ads campaigns that generate leads and boost your revenue. Contact us today for a free consultation!