Industry Insights
With a splash of digital marketing and web design.
By Mark Poppen
Choosing a Digital Marketing Agency for Contractors
Picking a digital marketing agency for contractors can feel like a bit of a guessing game, especially if computers and websites aren’t really your thing. If you're a roofer or renovation contractor, your time’s better spent on the job site than trying to figure out...
From Web Lead to Booked Job: Streamlining the Customer Journey with Your CRM
You get a lead through your website at 2 PM on a Tuesday. By the time you call them back Thursday morning, they've already booked with someone else. Sound familiar? If you're a contractor, electrician, plumber, or any trades business in Saskatoon (or anywhere else),...
Winter Digital Marketing Tips for Canadian Roofers
Winter slows down roofing work across most of Canada. Snow piles up, ladders stay stored, and many jobs get pushed to spring. But that doesn’t mean your business should go quiet. If anything, this season is one of the best times to improve how people find you online....
SEO Services in Saskatoon for Local Lead Boosting
Showing up on Google can feel like a guessing game for a lot of contractors. You have the tools, trucks, and crew to handle the work, but if your name does not pop up when locals search for help, those jobs could be going to someone else. For roofers and renovation...
Digital Marketing for Renovation Contractors: How to Fill Your Schedule With Quality Jobs
Running a renovation business is tough enough without having to worry about where your next job is coming from. You're skilled at transforming spaces, but marketing? That's a whole different beast. The good news is that digital marketing for renovation...
Why Can’t Anyone Find Your Contractor Website?
Ever tried typing your business name into Google and felt like it disappeared? You're not the only one. A lot of contractors wonder why customers can't seem to find them online, even when they’ve got a site up. Contractor website marketing is supposed to make that...
Writing Blog Posts That Make Phones Ring for Contractors
Writing blog posts might feel like a "nice-to-have" for roofing or renovation contractors, but the truth is, it can be one of the most practical tools for getting more work. A solid blog post helps homeowners find your business online, understand what you do, and feel...
The Ultimate Guide to Digital Marketing in Saskatoon: SEO, Web Design & Google Ads for Local Businesses
If you're running a business in Saskatoon, you're competing in a market where 97% of customers search online before making buying decisions. Whether you run a retail shop, restaurant, fitness studio, clinic, law or accounting firm, or a trades/service business, your...
Marketing Your Roofing Business During Canadian Winters
Canadian winters are unpredictable, long, and sometimes downright harsh. If you run a roofing business, you already know how the cold, snow, and ice can affect job sites and timelines. But it doesn't have to freeze your cash flow. Even when your crew isn't stripping...
5 Smart Ways Contractors Are Using Tech (and AI) to Save Time: Without Losing the Personal Touch
Look, we get it. As a contractor, you've probably heard about AI everywhere lately: and honestly, some of it sounds pretty ridiculous. Robots doing estimates? Chatbots handling customer calls? That's not what this is about. The contractors who are actually...
Email Templates That Book More Renovation Projects
Strong email communication can make the difference between an empty schedule and a steady flow of renovation work. Whether you're chasing new clients or following up with leads, having the right words at your fingertips helps get the job done. When those messages are...
Does Social Media Really Matter for Contractors in 2025?
Let's cut through the noise. You're running a contracting business, not a lifestyle brand. You've got jobs to finish, crews to manage, and estimates to write. So when someone tells you to "post more on Instagram," it probably feels like just another thing on an...