Industry Insights
With a splash of digital marketing and web design.
By Mark Poppen
Digital Marketing for Renovation Contractors: How to Fill Your Schedule With Quality Jobs
Running a renovation business is tough enough without having to worry about where your next job is coming from. You're skilled at transforming spaces, but marketing? That's a whole different beast. The good news is that digital marketing for renovation...
Why Can’t Anyone Find Your Contractor Website?
Ever tried typing your business name into Google and felt like it disappeared? You're not the only one. A lot of contractors wonder why customers can't seem to find them online, even when they’ve got a site up. Contractor website marketing is supposed to make that...
Writing Blog Posts That Make Phones Ring for Contractors
Writing blog posts might feel like a "nice-to-have" for roofing or renovation contractors, but the truth is, it can be one of the most practical tools for getting more work. A solid blog post helps homeowners find your business online, understand what you do, and feel...
The Ultimate Guide to Digital Marketing in Saskatoon: SEO, Web Design & Google Ads for Local Businesses
If you're running a business in Saskatoon, you're competing in a market where 97% of customers search online before making buying decisions. Whether you run a retail shop, restaurant, fitness studio, clinic, law or accounting firm, or a trades/service...
Marketing Your Roofing Business During Canadian Winters
Canadian winters are unpredictable, long, and sometimes downright harsh. If you run a roofing business, you already know how the cold, snow, and ice can affect job sites and timelines. But it doesn't have to freeze your cash flow. Even when your crew isn't stripping...
5 Smart Ways Contractors Are Using Tech (and AI) to Save Time: Without Losing the Personal Touch
Look, we get it. As a contractor, you've probably heard about AI everywhere lately: and honestly, some of it sounds pretty ridiculous. Robots doing estimates? Chatbots handling customer calls? That's not what this is about. The contractors who are actually...
Email Templates That Book More Renovation Projects
Strong email communication can make the difference between an empty schedule and a steady flow of renovation work. Whether you're chasing new clients or following up with leads, having the right words at your fingertips helps get the job done. When those messages are...
Does Social Media Really Matter for Contractors in 2025?
Let's cut through the noise. You're running a contracting business, not a lifestyle brand. You've got jobs to finish, crews to manage, and estimates to write. So when someone tells you to "post more on Instagram," it probably feels like just another thing on an...
Local Marketing Tips That Help Roofers Book More Jobs
If you're running a roofing company and want to keep the phone ringing, marketing close to home is your ticket. Reaching people in the communities you already work in saves time and brings in higher quality leads. These are customers who've seen your yard signs,...
The Fastest Way to Get More Leads as a Contractor: 5 Steps That Actually Work
You're tired of chasing dead-end leads and dealing with tire kickers who waste your time. You want your phone ringing with quality prospects who are ready to hire: not people fishing for free quotes they'll never act on. Here's the reality: Most...
Getting More Renovation Jobs Through Online Marketing
A steady flow of renovation jobs doesn't happen by luck. It takes consistent work, solid relationships, and a strong online presence. Many contractors still rely on word-of-mouth and repeat clients, but that only goes so far. If you're looking to stack your calendar...
Handling Negative Reviews: A Practical Guide for Small Business Owners
That gut punch feeling when you see a one-star review pop up? Every small business owner knows it. Whether you're running a plumbing company, a local restaurant, or a landscaping business, negative reviews feel personal, because your business IS personal. But...