Industry Insights

With a splash of digital marketing and web design.

By Mark Poppen

Making Your Roofing Company Stand Out on Instagram

Making Your Roofing Company Stand Out on Instagram

Instagram isn’t just for pets, food, and fitness posts. It’s a smart and affordable way to show off roofing jobs, connect with locals, and build your name in town. Whether you’re working on shingle repairs or new metal installs, every finished project is a chance to...

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Growing Your Roofing Business When Homeowners Stop Calling

Growing Your Roofing Business When Homeowners Stop Calling

Every roofer knows the feeling. One week your phone won’t stop ringing, the next it goes quiet. These slow patches happen for different reasons. It could be weather changes, the end of busy season, or just fewer homeowners needing urgent work. Whatever the reason, a...

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Getting More Phone Calls From Your Roofing Website

Getting More Phone Calls From Your Roofing Website

Getting people to visit your roofing website is one thing. Getting them to pick up the phone and call you is another. Most contractors expect that if someone lands on their site, they’ll just get in touch. But that’s not always how it works. If the website doesn't...

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What Social Media Posts Get More Clicks for Roofing Companies

What Social Media Posts Get More Clicks for Roofing Companies

No roofer starts a business thinking, “I can’t wait to learn social media.” But if you're running a roofing company in 2025, you've probably realised that posting online helps keep your phone ringing. You don’t need flashy tech skills or fancy strategies. Just smart,...

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