Industry Insights

With a splash of digital marketing and web design.

By Mark Poppen

Email Templates That Book More Renovation Projects

Email Templates That Book More Renovation Projects

Strong email communication can make the difference between an empty schedule and a steady flow of renovation work. Whether you're chasing new clients or following up with leads, having the right words at your fingertips helps get the job done. When those messages are...

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Does Social Media Really Matter for Contractors in 2025?

Does Social Media Really Matter for Contractors in 2025?

Let's cut through the noise. You're running a contracting business, not a lifestyle brand. You've got jobs to finish, crews to manage, and estimates to write. So when someone tells you to "post more on Instagram," it probably feels like just another thing on an...

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Local Marketing Tips That Help Roofers Book More Jobs

Local Marketing Tips That Help Roofers Book More Jobs

If you're running a roofing company and want to keep the phone ringing, marketing close to home is your ticket. Reaching people in the communities you already work in saves time and brings in higher quality leads. These are customers who've seen your yard signs,...

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Getting More Renovation Jobs Through Online Marketing

Getting More Renovation Jobs Through Online Marketing

A steady flow of renovation jobs doesn't happen by luck. It takes consistent work, solid relationships, and a strong online presence. Many contractors still rely on word-of-mouth and repeat clients, but that only goes so far. If you're looking to stack your calendar...

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Making Your Roofing Ads Work Better in Small Towns

Making Your Roofing Ads Work Better in Small Towns

Running ads in a small town is a whole different game compared to bigger cities. In smaller communities, roofing contractors don't just sell services—they build a reputation that sticks around for years. That means your advertising can't just be about slick graphics...

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Lead Nurturing Tips for Busy Small Business Owners

Lead Nurturing Tips for Busy Small Business Owners

You've got the leads coming in, maybe from Google ads, social media, or word-of-mouth referrals. But here's the problem: most of them aren't ready to buy right now. They're browsing, comparing, or just starting to think about solving their problem. So...

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Why Nobody Can Find Your Contractor Website on Google

Why Nobody Can Find Your Contractor Website on Google

You’ve got the tools, the crew, and the skills to run a solid contracting business. But there’s one nagging problem—you type your business name or service into Google and nothing shows up. Or worse, your competitor comes up first while your website is sitting on page...

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