Industry Insights

With a splash of digital marketing and web design.

By Mark Poppen

Making Your Roofing Ads Work Better in Small Towns

Making Your Roofing Ads Work Better in Small Towns

Running ads in a small town is a whole different game compared to bigger cities. In smaller communities, roofing contractors don't just sell services—they build a reputation that sticks around for years. That means your advertising can't just be about slick graphics...

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Lead Nurturing Tips for Busy Small Business Owners

Lead Nurturing Tips for Busy Small Business Owners

You've got the leads coming in, maybe from Google ads, social media, or word-of-mouth referrals. But here's the problem: most of them aren't ready to buy right now. They're browsing, comparing, or just starting to think about solving their problem. So...

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Why Nobody Can Find Your Contractor Website on Google

Why Nobody Can Find Your Contractor Website on Google

You’ve got the tools, the crew, and the skills to run a solid contracting business. But there’s one nagging problem—you type your business name or service into Google and nothing shows up. Or worse, your competitor comes up first while your website is sitting on page...

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Making Your Roofing Company Stand Out on Instagram

Making Your Roofing Company Stand Out on Instagram

Instagram isn’t just for pets, food, and fitness posts. It’s a smart and affordable way to show off roofing jobs, connect with locals, and build your name in town. Whether you’re working on shingle repairs or new metal installs, every finished project is a chance to...

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Growing Your Roofing Business When Homeowners Stop Calling

Growing Your Roofing Business When Homeowners Stop Calling

Every roofer knows the feeling. One week your phone won’t stop ringing, the next it goes quiet. These slow patches happen for different reasons. It could be weather changes, the end of busy season, or just fewer homeowners needing urgent work. Whatever the reason, a...

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Getting More Phone Calls From Your Roofing Website

Getting More Phone Calls From Your Roofing Website

Getting people to visit your roofing website is one thing. Getting them to pick up the phone and call you is another. Most contractors expect that if someone lands on their site, they’ll just get in touch. But that’s not always how it works. If the website doesn't...

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