Industry Insights
With a splash of digital marketing and web design.
By Mark Poppen
Top Digital Tools to Help Busy Contractors
Most contractors are great with their hands. We can patch a roof, rebuild a deck, and frame a whole basement without blinking. But hand us a new app or ask us to update a website, and we might groan a little. That part of the job can feel like more trouble than it’s...
Building Trust Online: How Tradespeople Can Stand Out With Reviews, Reputation, and a Pro Website
When someone's furnace breaks down in Regina at -30°C, they're not just looking for any contractor, they're looking for someone they can trust to show up, do quality work, and charge a fair price. With over 3.6 million people searching Google for...
Understanding Digital Marketing for Renovation Experts
Most renovation companies are built on hands-on work. We know the tools, we know the jobs, and we get things done. But when it comes to online stuff, like websites and ads, a lot of us aren’t sure where to start. All the talk about digital marketing can feel like a...
Driving Renovation Contractor Leads with Online Ads
Renovation contractor advertising can feel like a lot during the off-season. Winter slows down the calls, and it’s easy to wonder which jobs will come through before spring hits. That’s why online ads matter now more than ever. When fewer crews are busy, showing up in...
Choosing a Digital Marketing Agency for Contractors
Picking a digital marketing agency for contractors can feel like a bit of a guessing game, especially if computers and websites aren’t really your thing. If you're a roofer or renovation contractor, your time’s better spent on the job site than trying to figure out...
From Web Lead to Booked Job: Streamlining the Customer Journey with Your CRM
You get a lead through your website at 2 PM on a Tuesday. By the time you call them back Thursday morning, they've already booked with someone else. Sound familiar? If you're a contractor, electrician, plumber, or any trades business in Saskatoon (or anywhere else),...
Winter Digital Marketing Tips for Canadian Roofers
Winter slows down roofing work across most of Canada. Snow piles up, ladders stay stored, and many jobs get pushed to spring. But that doesn’t mean your business should go quiet. If anything, this season is one of the best times to improve how people find you online....
SEO Services in Saskatoon for Local Lead Boosting
Showing up on Google can feel like a guessing game for a lot of contractors. You have the tools, trucks, and crew to handle the work, but if your name does not pop up when locals search for help, those jobs could be going to someone else. For roofers and renovation...
Digital Marketing for Renovation Contractors: How to Fill Your Schedule With Quality Jobs
Running a renovation business is tough enough without having to worry about where your next job is coming from. You're skilled at transforming spaces, but marketing? That's a whole different beast. The good news is that digital marketing for renovation...
Why Can’t Anyone Find Your Contractor Website?
Ever tried typing your business name into Google and felt like it disappeared? You're not the only one. A lot of contractors wonder why customers can't seem to find them online, even when they’ve got a site up. Contractor website marketing is supposed to make that...
Writing Blog Posts That Make Phones Ring for Contractors
Writing blog posts might feel like a "nice-to-have" for roofing or renovation contractors, but the truth is, it can be one of the most practical tools for getting more work. A solid blog post helps homeowners find your business online, understand what you do, and feel...
The Ultimate Guide to Digital Marketing in Saskatoon: SEO, Web Design & Google Ads for Local Businesses
If you're running a business in Saskatoon, you're competing in a market where 97% of customers search online before making buying decisions. Whether you run a retail shop, restaurant, fitness studio, clinic, law or accounting firm, or a trades/service business, your...