Industry Insights
With a splash of digital marketing and web design.
By Mark Poppen
Making Your Roofing Ads Work Better in Small Towns
Running ads in a small town is a whole different game compared to bigger cities. In smaller communities, roofing contractors don't just sell services—they build a reputation that sticks around for years. That means your advertising can't just be about slick graphics...
Lead Nurturing Tips for Busy Small Business Owners
You've got the leads coming in, maybe from Google ads, social media, or word-of-mouth referrals. But here's the problem: most of them aren't ready to buy right now. They're browsing, comparing, or just starting to think about solving their problem. So...
Turning Website Visitors into Paying Customers for Your Business
Getting people to visit your website is one thing. Convincing them to actually pick up the phone or fill out a form is another story. Most contractors invest time and money getting traffic to their sites, but end up frustrated when those clicks don't lead to real...
Lead Generation for Trades: Are You Getting Clicks or Customers?
Picture this: It's 8 PM on a Tuesday, and Jake, an electrician in Regina, is scrolling through his Facebook ads dashboard. His latest campaign for "emergency electrical services" shows impressive numbers, 2,847 clicks this month, 156 website visits, and his phone's...
Why Nobody Can Find Your Contractor Website on Google
You’ve got the tools, the crew, and the skills to run a solid contracting business. But there’s one nagging problem—you type your business name or service into Google and nothing shows up. Or worse, your competitor comes up first while your website is sitting on page...
Landing Pages vs. Regular Websites: Which Converts More Contractors Into Customers?
Here's the bottom line: if you're running ads for your contracting business and sending people to your regular website, you're leaving serious money on the table. Landing pages convert 2x better than regular websites when it comes to turning visitors into paying...
Making Your Roofing Company Stand Out on Instagram
Instagram isn’t just for pets, food, and fitness posts. It’s a smart and affordable way to show off roofing jobs, connect with locals, and build your name in town. Whether you’re working on shingle repairs or new metal installs, every finished project is a chance to...
Smart Ways to Market Your Renovation Business in Winter Months
Winter can feel like a slow season for renovation businesses, but that doesn’t mean your marketing should go quiet. While the ground might be frozen and outdoor jobs shift gears, it’s the perfect time to focus on strategies that keep your phones ringing and your brand...
Growing Your Roofing Business When Homeowners Stop Calling
Every roofer knows the feeling. One week your phone won’t stop ringing, the next it goes quiet. These slow patches happen for different reasons. It could be weather changes, the end of busy season, or just fewer homeowners needing urgent work. Whatever the reason, a...
5 Website Updates That Help Home Renovation Companies Book More Jobs
Fall is one of the busiest times of year for home renovation companies. Homeowners are looking to button things up before winter hits, so it's often a rush of quotes, invoices, and project deadlines. But if your website isn’t doing its part, you could be missing out...
Making Your First Facebook Ad Campaign for Your Roofing Business
Most roofing business owners are tired of relying on word-of-mouth or chasing leads that go nowhere. Facebook ads can help change that. They're simple to set up, easy to manage, and when done right, can bring in the type of local jobs you're actually looking for. You...
Getting More Phone Calls From Your Roofing Website
Getting people to visit your roofing website is one thing. Getting them to pick up the phone and call you is another. Most contractors expect that if someone lands on their site, they’ll just get in touch. But that’s not always how it works. If the website doesn't...