Industry Insights

With a splash of digital marketing and web design.

By Mark Poppen

What Social Media Posts Get More Clicks for Roofing Companies

What Social Media Posts Get More Clicks for Roofing Companies

No roofer starts a business thinking, “I can’t wait to learn social media.” But if you're running a roofing company in 2025, you've probably realised that posting online helps keep your phone ringing. You don’t need flashy tech skills or fancy strategies. Just smart,...

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Are you innovating?

Are you innovating?

I'm having a casual chat with a client right now about the good ol' days of Blackberry's physical keyboards on phones. The reason BB phones went out of business wasn't because their product sucked. It was great, in fact. They just made it a one-trick pony.Once their...

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Quit talking about yourself!

Quit talking about yourself!

I see so many companies always talking about themselves, what they do, and why they think they're the best at what they do. "X years of experience!""Excellent customer service!" Sure, but I've hired people with years of experience that still do a shitty job and give...

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Choice Overload

Choice Overload

Yesterday, my wife and I tried a new food place where they serve… well, I can't even explain it. And that's the point of this story: Desserts? First, we have the choice of 8 treats.Then, we need to choose a dip. There are 30 choices.Finally, we get to pick our...

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How much does it cost?

How much does it cost?

When people shop around for a service, what do they focus on? Is it the price? More often than not, potential clients get fixated on "How much is this going to cost?" instead of "How much will this save me?". It's up to you, as a business owner to reframe it so that...

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What can you learn from big brands?

What can you learn from big brands?

What do Red Bull, Coca Cola, Nike, Apple and Chevrolet have in common? They don't stop advertising because they're busy! I see many business owners advertise only when they're not busy to attract more clients. Then, when they do, they turn off the advertising because...

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Optimize Your Website’s Content For AI

Optimize Your Website’s Content For AI

Content, content, content! Content is king 👑 It's almost more important than ever before. We talk about SEO (Search Engine Optimization), where we update your website and make sure it shows up on page 1 of Google. But with the rise of generative AI apps like ChatGPT,...

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