Industry Insights
With a splash of digital marketing and web design.
By Mark Poppen
What’s The Best Form Of Advertising For Contractors In Canada?
If you’re a contractor in Canada, you probably ask yourself the same question every year: “How do I get more quality jobs without wasting money on advertising that doesn’t work?” Whether you’re roofing, renovating, installing siding, or building decks, you need a...
Is Your Website Costing You Roofing & Reno Jobs? (And How to Fix It)
You're paying for ads. People are clicking. Great, right? Wrong. If those clicks land people on a cluttered website with a million things to look at, you're likely losing them faster than a dropped hammer. Think about it: they clicked your ad for a reason – maybe a...
Are you innovating?
I'm having a casual chat with a client right now about the good ol' days of Blackberry's physical keyboards on phones. The reason BB phones went out of business wasn't because their product sucked. It was great, in fact. They just made it a one-trick pony.Once their...
Quit talking about yourself!
I see so many companies always talking about themselves, what they do, and why they think they're the best at what they do. "X years of experience!""Excellent customer service!" Sure, but I've hired people with years of experience that still do a shitty job and give...
Choice Overload
Yesterday, my wife and I tried a new food place where they serve… well, I can't even explain it. And that's the point of this story: Desserts? First, we have the choice of 8 treats.Then, we need to choose a dip. There are 30 choices.Finally, we get to pick our...
How much does it cost?
When people shop around for a service, what do they focus on? Is it the price? More often than not, potential clients get fixated on "How much is this going to cost?" instead of "How much will this save me?". It's up to you, as a business owner to reframe it so that...
What can you learn from big brands?
What do Red Bull, Coca Cola, Nike, Apple and Chevrolet have in common? They don't stop advertising because they're busy! I see many business owners advertise only when they're not busy to attract more clients. Then, when they do, they turn off the advertising because...
Optimize Your Website’s Content For AI
Content, content, content! Content is king 👑 It's almost more important than ever before. We talk about SEO (Search Engine Optimization), where we update your website and make sure it shows up on page 1 of Google. But with the rise of generative AI apps like ChatGPT,...
What can you do to improve your Google ranking?
I had a conversation with someone yesterday about ranking their website higher in Google, and I wanted to share some insights with all of you. We don't advertise SEO services on our site, but we offer them to people who want to rank their sites #1 in Google as much as...
Google Ads: A Roofer’s Guide to Digital Marketing Success
Hey there, roofing pros! At Funky Moose Digital, we know you're experts at keeping roofs in top shape. But are you an expert at getting your business to the top of Google search results? In today's digital world, a strong online presence is essential for attracting...