Industry Insights
With a splash of digital marketing and web design.
By Mark Poppen
Growing Your Roofing Business When Homeowners Stop Calling
Every roofer knows the feeling. One week your phone won’t stop ringing, the next it goes quiet. These slow patches happen for different reasons. It could be weather changes, the end of busy season, or just fewer homeowners needing urgent work. Whatever the reason, a...
5 Website Updates That Help Home Renovation Companies Book More Jobs
Fall is one of the busiest times of year for home renovation companies. Homeowners are looking to button things up before winter hits, so it's often a rush of quotes, invoices, and project deadlines. But if your website isn’t doing its part, you could be missing out...
Making Your First Facebook Ad Campaign for Your Roofing Business
Most roofing business owners are tired of relying on word-of-mouth or chasing leads that go nowhere. Facebook ads can help change that. They're simple to set up, easy to manage, and when done right, can bring in the type of local jobs you're actually looking for. You...
Getting More Phone Calls From Your Roofing Website
Getting people to visit your roofing website is one thing. Getting them to pick up the phone and call you is another. Most contractors expect that if someone lands on their site, they’ll just get in touch. But that’s not always how it works. If the website doesn't...
What Social Media Posts Get More Clicks for Roofing Companies
No roofer starts a business thinking, “I can’t wait to learn social media.” But if you're running a roofing company in 2025, you've probably realised that posting online helps keep your phone ringing. You don’t need flashy tech skills or fancy strategies. Just smart,...
The Voicemail Trap: How This One Simple Change Can Grow Your Business
When you hear "AI," what comes to mind? For many, it's a scene from a sci-fi movie—robots, supercomputers, and a future that feels a million miles away. But what if I told you that AI is already here, and it's not here to replace you, but to become your most valuable...
5 Ways Digital Marketing Makes Your Roofing Business Stand Out
Roofing is a crowded field. Every town and city has a handful of companies competing for the same jobs. So how do you make sure potential customers choose your crew over the next one? It’s not just about having good reviews or competitive prices. More often than not,...
How Roofers Can Use Google Ads Without Wasting Money: Simple Steps That Work in Canada
Roofers looking to grow their business might think Google Ads are only for big companies. But actually, using these online ads can really help increase leads and bring more work to your doorstep. While many roofers may worry about spending money on ads, Google Ads can...
What’s The Best Form Of Advertising For Contractors In Canada?
If you’re a contractor in Canada, you probably ask yourself the same question every year: “How do I get more quality jobs without wasting money on advertising that doesn’t work?” Whether you’re roofing, renovating, installing siding, or building decks, you need a...
Is Your Website Costing You Roofing & Reno Jobs? (And How to Fix It)
You're paying for ads. People are clicking. Great, right? Wrong. If those clicks land people on a cluttered website with a million things to look at, you're likely losing them faster than a dropped hammer. Think about it: they clicked your ad for a reason – maybe a...
Are you innovating?
I'm having a casual chat with a client right now about the good ol' days of Blackberry's physical keyboards on phones. The reason BB phones went out of business wasn't because their product sucked. It was great, in fact. They just made it a one-trick pony.Once their...
Quit talking about yourself!
I see so many companies always talking about themselves, what they do, and why they think they're the best at what they do. "X years of experience!""Excellent customer service!" Sure, but I've hired people with years of experience that still do a shitty job and give...