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Making Your Roofing Ads Work Better in Small Towns

Making Your Roofing Ads Work Better in Small Towns

by FunkyMoose | Oct 19, 2025 | Digital Marketing

Running ads in a small town is a whole different game compared to bigger cities. In smaller communities, roofing contractors don’t just sell services—they build a reputation that sticks around for years. That means your advertising can’t just be about...
Turning Website Visitors into Paying Customers for Your Business

Turning Website Visitors into Paying Customers for Your Business

by markpoppen | Oct 12, 2025 | Digital Marketing

Getting people to visit your website is one thing. Convincing them to actually pick up the phone or fill out a form is another story. Most contractors invest time and money getting traffic to their sites, but end up frustrated when those clicks don’t lead to...
Lead Generation for Trades: Are You Getting Clicks or Customers?

Lead Generation for Trades: Are You Getting Clicks or Customers?

by markpoppen | Oct 9, 2025 | Digital Marketing, Lead Generation

Picture this: It’s 8 PM on a Tuesday, and Jake, an electrician in Regina, is scrolling through his Facebook ads dashboard. His latest campaign for “emergency electrical services” shows impressive numbers, 2,847 clicks this month, 156 website visits,...
Why Nobody Can Find Your Contractor Website on Google

Why Nobody Can Find Your Contractor Website on Google

by markpoppen | Oct 5, 2025 | Digital Marketing

You’ve got the tools, the crew, and the skills to run a solid contracting business. But there’s one nagging problem—you type your business name or service into Google and nothing shows up. Or worse, your competitor comes up first while your website is sitting on page...
Landing Pages vs. Regular Websites: Which Converts More Contractors Into Customers?

Landing Pages vs. Regular Websites: Which Converts More Contractors Into Customers?

by markpoppen | Oct 2, 2025 | Digital Marketing

Here’s the bottom line: if you’re running ads for your contracting business and sending people to your regular website, you’re leaving serious money on the table. Landing pages convert 2x better than regular websites when it comes to turning visitors...
5 Website Updates That Help Home Renovation Companies Book More Jobs

5 Website Updates That Help Home Renovation Companies Book More Jobs

by markpoppen | Sep 9, 2025 | Digital Marketing

Fall is one of the busiest times of year for home renovation companies. Homeowners are looking to button things up before winter hits, so it’s often a rush of quotes, invoices, and project deadlines. But if your website isn’t doing its part, you could be missing...
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Recent Posts

  • Handling Negative Reviews: A Practical Guide for Small Business Owners
  • Making Your Roofing Ads Work Better in Small Towns
  • Lead Nurturing Tips for Busy Small Business Owners
  • Turning Website Visitors into Paying Customers for Your Business
  • Lead Generation for Trades: Are You Getting Clicks or Customers?

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