by markpoppen | Sep 21, 2026 | Business
TL;DR: Contractors can fill fall and winter schedules by contacting past customers with a useful seasonal maintenance or winter-prep offer instead of waiting for new leads to appear. Segment your customer list, use a short email, SMS, and call sequence, and track...
by markpoppen | Sep 14, 2026 | Business
TL;DR: Google is moving Local Services Ads into Google Ads as a specialized pay-per-lead Performance Max campaign, starting with selected US businesses in August 2026 and Canadian accounts in 2027. Export your historical reports before the move, then verify your...
by markpoppen | Sep 7, 2026 | Business
TL;DR: Lead generation for trades works best when your business is easy to find, easy to trust, and easy to contact when someone is ready to hire. A practical system combines local search, conversion-focused pages, targeted advertising, fast follow-up, and simple...
by markpoppen | Aug 31, 2026 | Business
TL;DR: Most homeowners want a realistic idea of what a project may cost before they call, but they do not expect an exact quote without an inspection or conversation. Publishing ranges, starting prices, example projects, and a clear explanation of your process can...
by markpoppen | Aug 13, 2026 | Business
TL;DR: Digital marketing for contractors builds trust by showing potential customers clear proof of your competence, reliability, and professionalism before they ever call. A connected system of Google Ads, local search visibility, social media, conversion-focused...
