by markpoppen | Mar 8, 2026 | Business
We all know weather plays a big role in how we work. But it’s not just about the temperature or how long the snow sticks around. Seasonal changes affect how and when people start thinking about renos. As we edge into March across Canada, snow starts to melt, sun...
by markpoppen | Mar 1, 2026 | Website
Building a small business website doesn’t have to be a big project. You don’t need to be a computer expert to get one that works. The real goal is to help people find you, trust you, and call you when they need help. When done right, your website can bring in steady...
by markpoppen | Feb 23, 2026 | Business
Let's cut through the noise: if you're running Google Ads for contractors and your phone keeps ringing with tire-kickers, price shoppers, or people calling from three provinces away, you're probably running the wrong type of campaign. Google gives you two...
by markpoppen | Feb 22, 2026 | Digital Marketing
Roofing businesses face their own kind of headaches when it comes to staying busy year-round. Some months the phone won’t stop ringing, other times it’s quiet for weeks. Weather, location, and the type of roofing work all play into it. That’s why the way we market...
by markpoppen | Feb 18, 2026 | Business, Lead Generation
You get an email every month. Subject line: "Your Monthly Marketing Report." You open it. There are charts. Graphs. A bunch of numbers that trend upward. "Impressions are up 43%!" "Engagement increased by 28%!" The report looks...
