Quit talking about yourself!

Quit talking about yourself!

I see so many companies always talking about themselves, what they do, and why they think they’re the best at what they do. “X years of experience!””Excellent customer service!” Sure, but I’ve hired people with years of experience...
Choice Overload

Choice Overload

Yesterday, my wife and I tried a new food place where they serve… well, I can’t even explain it. And that’s the point of this story: Desserts? First, we have the choice of 8 treats.Then, we need to choose a dip. There are 30 choices.Finally, we get to pick...
How much does it cost?

How much does it cost?

When people shop around for a service, what do they focus on? Is it the price? More often than not, potential clients get fixated on “How much is this going to cost?” instead of “How much will this save me?”. It’s up to you, as a business...
What can you learn from big brands?

What can you learn from big brands?

What do Red Bull, Coca Cola, Nike, Apple and Chevrolet have in common? They don’t stop advertising because they’re busy! I see many business owners advertise only when they’re not busy to attract more clients. Then, when they do, they turn off the...
Optimize Your Website’s Content For AI

Optimize Your Website’s Content For AI

Content, content, content! Content is king 👑 It’s almost more important than ever before. We talk about SEO (Search Engine Optimization), where we update your website and make sure it shows up on page 1 of Google. But with the rise of generative AI apps like...