by markpoppen | Apr 2, 2025 | Business, Digital Marketing
I see so many companies always talking about themselves, what they do, and why they think they’re the best at what they do. “X years of experience!””Excellent customer service!” Sure, but I’ve hired people with years of experience...
by markpoppen | Mar 26, 2025 | Sales
Yesterday, my wife and I tried a new food place where they serve… well, I can’t even explain it. And that’s the point of this story: Desserts? First, we have the choice of 8 treats.Then, we need to choose a dip. There are 30 choices.Finally, we get to pick...
by markpoppen | Mar 19, 2025 | Business
When people shop around for a service, what do they focus on? Is it the price? More often than not, potential clients get fixated on “How much is this going to cost?” instead of “How much will this save me?”. It’s up to you, as a business...
by markpoppen | Mar 11, 2025 | Business
What do Red Bull, Coca Cola, Nike, Apple and Chevrolet have in common? They don’t stop advertising because they’re busy! I see many business owners advertise only when they’re not busy to attract more clients. Then, when they do, they turn off the...
by markpoppen | Mar 5, 2025 | SEO
Content, content, content! Content is king 👑 It’s almost more important than ever before. We talk about SEO (Search Engine Optimization), where we update your website and make sure it shows up on page 1 of Google. But with the rise of generative AI apps like...