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Building Trust Online: How Tradespeople Can Stand Out With Reviews, Reputation, and a Pro Website

Building Trust Online: How Tradespeople Can Stand Out With Reviews, Reputation, and a Pro Website

by markpoppen | Jan 8, 2026 | Business

When someone's furnace breaks down in Regina at -30°C, they're not just looking for any contractor, they're looking for someone they can trust to show up, do quality work, and charge a fair price. With over 3.6 million people searching Google for...
From Web Lead to Booked Job: Streamlining the Customer Journey with Your CRM

From Web Lead to Booked Job: Streamlining the Customer Journey with Your CRM

by markpoppen | Dec 18, 2025 | Business

You get a lead through your website at 2 PM on a Tuesday. By the time you call them back Thursday morning, they’ve already booked with someone else. Sound familiar? If you’re a contractor, electrician, plumber, or any trades business in Saskatoon (or...
Digital Marketing for Renovation Contractors: How to Fill Your Schedule With Quality Jobs

Digital Marketing for Renovation Contractors: How to Fill Your Schedule With Quality Jobs

by markpoppen | Dec 4, 2025 | Business

Running a renovation business is tough enough without having to worry about where your next job is coming from. You’re skilled at transforming spaces, but marketing? That’s a whole different beast. The good news is that digital marketing for renovation...
The Ultimate Guide to Digital Marketing in Saskatoon: SEO, Web Design & Google Ads for Local Businesses

The Ultimate Guide to Digital Marketing in Saskatoon: SEO, Web Design & Google Ads for Local Businesses

by markpoppen | Nov 18, 2025 | Business, Digital Marketing, Lead Generation, SEO

If you’re running a business in Saskatoon, you’re competing in a market where 97% of customers search online before making buying decisions. Whether you run a retail shop, restaurant, fitness studio, clinic, law or accounting firm, or a trades/service...
5 Smart Ways Contractors Are Using Tech (and AI) to Save Time: Without Losing the Personal Touch

5 Smart Ways Contractors Are Using Tech (and AI) to Save Time: Without Losing the Personal Touch

by markpoppen | Nov 14, 2025 | AI, Business, Technical

Look, we get it. As a contractor, you've probably heard about AI everywhere lately: and honestly, some of it sounds pretty ridiculous. Robots doing estimates? Chatbots handling customer calls? That's not what this is about. The contractors who are actually...
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Recent Posts

  • Why Google’s Recent Ad Changes Will Change the Way You Get Phone Calls
  • The Authority Gap: Why Your Competitor is Winning (Even if You’re Better at the Job)
  • How Remodeling Contractors Can Dominate Local Search and Stop Losing Leads to Competitors
  • Does Local SEO Still Matter for Contractors in 2026? (The Truth About Google’s New Rules)
  • 7 Mistakes You’re Making with Your Google Business Profile (and How to Fix Them)

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