by markpoppen | Mar 5, 2026 | Business
If you're a contractor, you've probably been pitched on at least one lead generation platform. Maybe you signed up. Maybe you're still paying for it. And maybe, just maybe, you're wondering why your phone keeps ringing with tire-kickers who ghost you...
by markpoppen | Feb 26, 2026 | Business
If you’re a business owner in 2026, you already know the score. When someone’s basement is flooding or they’ve decided it’s finally time to gut that 1990s kitchen, they aren’t scrolling through page ten of a search engine. They’re opening Google Maps, typing in a...
by markpoppen | Feb 23, 2026 | Business
Let's cut through the noise: if you're running Google Ads for contractors and your phone keeps ringing with tire-kickers, price shoppers, or people calling from three provinces away, you're probably running the wrong type of campaign. Google gives you two...
by markpoppen | Feb 19, 2026 | Business
If you’re a contractor going after higher-end work, premium renovations, custom builds, commercial projects, big-ticket installs, your marketing has to look like you belong in that room. And yes, your iPhone can shoot decent video. It can even shoot really decent...
by markpoppen | Feb 18, 2026 | Business, Lead Generation
You get an email every month. Subject line: "Your Monthly Marketing Report." You open it. There are charts. Graphs. A bunch of numbers that trend upward. "Impressions are up 43%!" "Engagement increased by 28%!" The report looks...
by markpoppen | Feb 12, 2026 | Business, SEO
Let's be honest: when someone's furnace dies at 10 PM or their roof is leaking into the dining room, they're not scrolling through page three of Google. They're looking at the Map Pack: those three businesses that show up with the little red pins right...
