by markpoppen | Aug 25, 2025 | Business, Digital Marketing
Getting people to visit your roofing website is one thing. Getting them to pick up the phone and call you is another. Most contractors expect that if someone lands on their site, they’ll just get in touch. But that’s not always how it works. If the website...
by markpoppen | Aug 11, 2025 | Business, Sales
When you hear “AI,” what comes to mind? For many, it’s a scene from a sci-fi movie—robots, supercomputers, and a future that feels a million miles away. But what if I told you that AI is already here, and it’s not here to replace you, but to...
by markpoppen | Aug 4, 2025 | Business, Digital Marketing, SEO
Roofing is a crowded field. Every town and city has a handful of companies competing for the same jobs. So how do you make sure potential customers choose your crew over the next one? It’s not just about having good reviews or competitive prices. More often than not,...
by markpoppen | Apr 4, 2025 | Business, Digital Marketing
I’m having a casual chat with a client right now about the good ol’ days of Blackberry’s physical keyboards on phones. The reason BB phones went out of business wasn’t because their product sucked. It was great, in fact. They just made it a...
by markpoppen | Apr 2, 2025 | Business, Digital Marketing
I see so many companies always talking about themselves, what they do, and why they think they’re the best at what they do. “X years of experience!””Excellent customer service!” Sure, but I’ve hired people with years of experience...
by markpoppen | Mar 19, 2025 | Business
When people shop around for a service, what do they focus on? Is it the price? More often than not, potential clients get fixated on “How much is this going to cost?” instead of “How much will this save me?”. It’s up to you, as a business...
