by markpoppen | Oct 16, 2025 | Business, Lead Generation
You've got the leads coming in, maybe from Google ads, social media, or word-of-mouth referrals. But here's the problem: most of them aren't ready to buy right now. They're browsing, comparing, or just starting to think about solving their problem. So...
by markpoppen | Sep 28, 2025 | Business
Instagram isn’t just for pets, food, and fitness posts. It’s a smart and affordable way to show off roofing jobs, connect with locals, and build your name in town. Whether you’re working on shingle repairs or new metal installs, every finished project is a chance to...
by markpoppen | Sep 21, 2025 | Business
Winter can feel like a slow season for renovation businesses, but that doesn’t mean your marketing should go quiet. While the ground might be frozen and outdoor jobs shift gears, it’s the perfect time to focus on strategies that keep your phones ringing and your brand...
by markpoppen | Sep 14, 2025 | Business
Every roofer knows the feeling. One week your phone won’t stop ringing, the next it goes quiet. These slow patches happen for different reasons. It could be weather changes, the end of busy season, or just fewer homeowners needing urgent work. Whatever the reason, a...
by markpoppen | Sep 1, 2025 | Business, Digital Marketing
Most roofing business owners are tired of relying on word-of-mouth or chasing leads that go nowhere. Facebook ads can help change that. They’re simple to set up, easy to manage, and when done right, can bring in the type of local jobs you’re actually...
by markpoppen | Aug 25, 2025 | Business, Digital Marketing
Getting people to visit your roofing website is one thing. Getting them to pick up the phone and call you is another. Most contractors expect that if someone lands on their site, they’ll just get in touch. But that’s not always how it works. If the website...
