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Is Your Marketing Agency Actually Growing Your Business or Just Sending You Fancy Reports?

Is Your Marketing Agency Actually Growing Your Business or Just Sending You Fancy Reports?

by markpoppen | Feb 18, 2026 | Business, Lead Generation

You get an email every month. Subject line: "Your Monthly Marketing Report." You open it. There are charts. Graphs. A bunch of numbers that trend upward. "Impressions are up 43%!" "Engagement increased by 28%!" The report looks...
What the Heck is a Number Pool? (And Why Your Business Needs One)

What the Heck is a Number Pool? (And Why Your Business Needs One)

by markpoppen | Feb 17, 2026 | Automation, Lead Generation, Technical

If you've ever thrown money at Google Ads, Facebook campaigns, or even good old-fashioned yard signs and thought, "I have no idea which one of these is actually bringing in calls," you're not alone. Most contractors and small business owners are...
The Ultimate Guide to Digital Marketing in Saskatoon: SEO, Web Design & Google Ads for Local Businesses

The Ultimate Guide to Digital Marketing in Saskatoon: SEO, Web Design & Google Ads for Local Businesses

by markpoppen | Nov 18, 2025 | Business, Digital Marketing, Lead Generation, SEO

If you’re running a business in Saskatoon, you’re competing in a market where 97% of customers search online before making buying decisions. Whether you run a retail shop, restaurant, fitness studio, clinic, law or accounting firm, or a trades/service...
The Fastest Way to Get More Leads as a Contractor: 5 Steps That Actually Work

The Fastest Way to Get More Leads as a Contractor: 5 Steps That Actually Work

by markpoppen | Oct 30, 2025 | Digital Marketing, Lead Generation

You're tired of chasing dead-end leads and dealing with tire kickers who waste your time. You want your phone ringing with quality prospects who are ready to hire: not people fishing for free quotes they'll never act on. Here's the reality: Most...
Lead Nurturing Tips for Busy Small Business Owners

Lead Nurturing Tips for Busy Small Business Owners

by markpoppen | Oct 16, 2025 | Business, Lead Generation

You've got the leads coming in, maybe from Google ads, social media, or word-of-mouth referrals. But here's the problem: most of them aren't ready to buy right now. They're browsing, comparing, or just starting to think about solving their problem. So...
Lead Generation for Trades: Are You Getting Clicks or Customers?

Lead Generation for Trades: Are You Getting Clicks or Customers?

by markpoppen | Oct 9, 2025 | Digital Marketing, Lead Generation

Picture this: It’s 8 PM on a Tuesday, and Jake, an electrician in Regina, is scrolling through his Facebook ads dashboard. His latest campaign for “emergency electrical services” shows impressive numbers, 2,847 clicks this month, 156 website visits,...

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