by markpoppen | Feb 12, 2026 | Business
If you’ve spent any time in the trades lately, you know that the "old way" of getting leads: word of mouth and a yellow pages ad: is long gone. Even traditional Google Ads (the ones with the little "Sponsored" tag and a bunch of text) are starting...
by markpoppen | Feb 5, 2026 | Business
Let’s be honest, every marketing “expert” you’ve talked to has told you something different about where to spend your advertising budget. One guy swears by Google Ads. Another says Facebook is the only platform that matters. Your nephew who...
by markpoppen | Feb 5, 2026 | Business
You’ve got a website. You’re running some Google Ads. Maybe you’re posting on Instagram when you remember. You’ve even got a CRM that you swear you’ll actually use one of these days. So why does it still feel like you’re constantly...
by markpoppen | Feb 5, 2026 | Business
Let’s be honest: you didn't get into the trades because you loved chasing people for five-star ratings. You’re likely a plumber, an electrician, a landscaper, or a general contractor because you’re good at building things and solving problems. But in 2026, the...
by markpoppen | Jan 29, 2026 | Business
You wake up, check your Google Business Profile, and notice something odd. That glowing five-star review from last week's bathroom reno? Gone. The one from the garage door install two months ago? Also gone. You didn't delete them. The customers didn't...
by markpoppen | Jan 22, 2026 | Business
If you’re a contractor in 2026, you already know that the days of "post an ad and hope for the best" are long gone. The digital landscape has shifted, and Google is leading the charge with a more aggressive, data-driven approach to how local businesses get...
