by markpoppen | Sep 14, 2026 | Business
TL;DR: Google is moving Local Services Ads into Google Ads as a specialized pay-per-lead Performance Max campaign, starting with selected US businesses in August 2026 and Canadian accounts in 2027. Export your historical reports before the move, then verify your...
by markpoppen | Sep 7, 2026 | Business
TL;DR: Lead generation for trades works best when your business is easy to find, easy to trust, and easy to contact when someone is ready to hire. A practical system combines local search, conversion-focused pages, targeted advertising, fast follow-up, and simple...
by markpoppen | Aug 31, 2026 | Business
TL;DR: Most homeowners want a realistic idea of what a project may cost before they call, but they do not expect an exact quote without an inspection or conversation. Publishing ranges, starting prices, example projects, and a clear explanation of your process can...
by markpoppen | Aug 13, 2026 | Business
TL;DR: Digital marketing for contractors builds trust by showing potential customers clear proof of your competence, reliability, and professionalism before they ever call. A connected system of Google Ads, local search visibility, social media, conversion-focused...
by markpoppen | Aug 6, 2026 | Business
TL;DR: The way you present your price matters just as much as the numbers on the page when homeowners are deciding who to hire. By using smart psychological framing like anchoring, tiered bundling, and clear scopes, you can close more high-value jobs without cutting...
by markpoppen | Jul 30, 2026 | Business
TL;DR: Google reviews are the most powerful trust signal for trades businesses because they prove both technical competence and emotional safety. By automating your review requests and responding professionally to feedback, you can turn your Google profile into a...
