by markpoppen | Oct 9, 2025 | Digital Marketing, Lead Generation
Picture this: It’s 8 PM on a Tuesday, and Jake, an electrician in Regina, is scrolling through his Facebook ads dashboard. His latest campaign for “emergency electrical services” shows impressive numbers, 2,847 clicks this month, 156 website visits,...
by markpoppen | Oct 5, 2025 | Digital Marketing
You’ve got the tools, the crew, and the skills to run a solid contracting business. But there’s one nagging problem—you type your business name or service into Google and nothing shows up. Or worse, your competitor comes up first while your website is sitting on page...
by markpoppen | Oct 2, 2025 | Digital Marketing
Here’s the bottom line: if you’re running ads for your contracting business and sending people to your regular website, you’re leaving serious money on the table. Landing pages convert 2x better than regular websites when it comes to turning visitors...
by markpoppen | Sep 9, 2025 | Digital Marketing
Fall is one of the busiest times of year for home renovation companies. Homeowners are looking to button things up before winter hits, so it’s often a rush of quotes, invoices, and project deadlines. But if your website isn’t doing its part, you could be missing...
by markpoppen | Sep 1, 2025 | Business, Digital Marketing
Most roofing business owners are tired of relying on word-of-mouth or chasing leads that go nowhere. Facebook ads can help change that. They’re simple to set up, easy to manage, and when done right, can bring in the type of local jobs you’re actually...
by markpoppen | Aug 25, 2025 | Business, Digital Marketing
Getting people to visit your roofing website is one thing. Getting them to pick up the phone and call you is another. Most contractors expect that if someone lands on their site, they’ll just get in touch. But that’s not always how it works. If the website...
