I’m having a casual chat with a client right now about the good ol’ days of Blackberry’s physical keyboards on phones. The reason BB phones went out of business wasn’t because their product sucked. It was great, in fact. They just made it a one-trick pony.
Once their operating system was caught up by the likes of Android and iOS, they tried to market Blackberry OS as “more secure”, which was only sustainable for a few years for iOS and Android to mature.
They became a stale brand and people moved on.
Do you have a brand that’s “with the times”?
Does your brand only rely on traditional ways of advertising?
I hear it regularly: “We have plenty of business from word of mouth and referrals”. That’s fantastic, but not predictable and it sounds like you’re taking any job that comes in.
What if you could have a full bucket of leads to pick from? What if that bucket doesn’t cost more than 10-15% of your revenue? Wouldn’t that be nice?
You can achieve this through digital marketing. Google/Facebook Ads, website, social media, SEO.
If you want to learn more, shoot me a message. Happy to chat.
Are you innovating?
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