by markpoppen | Mar 17, 2026 | Business
If you’re running a contracting business in Canada, you’ve probably heard the buzz about Google’s "Performance Max" (PMax). Google pitches it as the "all-in-one" solution that uses AI to find your customers wherever they are, YouTube, Gmail,...
by markpoppen | Mar 12, 2026 | Business
You've got invoices scattered across your truck, customers calling about quotes you swear you sent three weeks ago, and your "scheduling system" is a whiteboard that your dog knocked over last Tuesday. A CRM is supposed to fix this. But which one...
by markpoppen | Mar 10, 2026 | Business
You're tired of it. The tire-kickers. The price shoppers. The clients who want champagne work at beer prices. You show up, give them a quote, and watch them flinch before they ghost you or ask if you can "work something out." Meanwhile, you know there...
by markpoppen | Mar 8, 2026 | Business
We all know weather plays a big role in how we work. But it’s not just about the temperature or how long the snow sticks around. Seasonal changes affect how and when people start thinking about renos. As we edge into March across Canada, snow starts to melt, sun...
by markpoppen | Mar 5, 2026 | Business
If you're a contractor, you've probably been pitched on at least one lead generation platform. Maybe you signed up. Maybe you're still paying for it. And maybe, just maybe, you're wondering why your phone keeps ringing with tire-kickers who ghost you...
