by markpoppen | Oct 12, 2025 | Digital Marketing
Getting people to visit your website is one thing. Convincing them to actually pick up the phone or fill out a form is another story. Most contractors invest time and money getting traffic to their sites, but end up frustrated when those clicks don’t lead to...
by markpoppen | Oct 9, 2025 | Digital Marketing, Lead Generation
Picture this: It’s 8 PM on a Tuesday, and Jake, an electrician in Regina, is scrolling through his Facebook ads dashboard. His latest campaign for “emergency electrical services” shows impressive numbers, 2,847 clicks this month, 156 website visits,...
by markpoppen | Oct 5, 2025 | Digital Marketing
You’ve got the tools, the crew, and the skills to run a solid contracting business. But there’s one nagging problem—you type your business name or service into Google and nothing shows up. Or worse, your competitor comes up first while your website is sitting on page...
by markpoppen | Oct 2, 2025 | Digital Marketing
Here’s the bottom line: if you’re running ads for your contracting business and sending people to your regular website, you’re leaving serious money on the table. Landing pages convert 2x better than regular websites when it comes to turning visitors...
by markpoppen | Sep 28, 2025 | Business
Instagram isn’t just for pets, food, and fitness posts. It’s a smart and affordable way to show off roofing jobs, connect with locals, and build your name in town. Whether you’re working on shingle repairs or new metal installs, every finished project is a chance to...
