by markpoppen | Mar 26, 2026 | Business
If you’re a contractor, you’ve probably had this conversation with a marketing "guru" or your own Google Ads dashboard: "Should we be running Performance Max or sticking to Search?" It’s a fair question. Google loves to push its shiny new AI-driven...
by markpoppen | Mar 23, 2026 | Business
You spent a few thousand dollars on a shiny new website. It’s got high-res photos of your cleanest van, a logo that looks sharp, and a "Contact Us" button that glows like a fresh neon sign. There’s just one problem: it’s about as visible as a black cat in a...
by markpoppen | Mar 19, 2026 | Business
If you feel like you’re currently lighting stacks of twenty-dollar bills on fire just to get a homeowner to pick up the phone, you aren’t crazy. It’s 2026, and the HVAC industry is officially in a lead generation crisis. In the old days, you know, like 2022, you could...
by markpoppen | Mar 19, 2026 | Business
You’re sitting in your truck, probably grabbing a quick coffee between jobs, and your phone pings. It’s a new lead. You paid twenty bucks for it. Not bad, right? You call them immediately, but they don’t pick up. You call again two hours later. Nothing. You finally...
by markpoppen | Mar 12, 2026 | Business
You've got invoices scattered across your truck, customers calling about quotes you swear you sent three weeks ago, and your "scheduling system" is a whiteboard that your dog knocked over last Tuesday. A CRM is supposed to fix this. But which one...
