by markpoppen | Feb 19, 2026 | Business
If you’re a contractor going after higher-end work, premium renovations, custom builds, commercial projects, big-ticket installs, your marketing has to look like you belong in that room. And yes, your iPhone can shoot decent video. It can even shoot really decent...
by markpoppen | Feb 18, 2026 | Business, Lead Generation
You get an email every month. Subject line: "Your Monthly Marketing Report." You open it. There are charts. Graphs. A bunch of numbers that trend upward. "Impressions are up 43%!" "Engagement increased by 28%!" The report looks...
by markpoppen | Feb 17, 2026 | Automation, Lead Generation, Technical
If you've ever thrown money at Google Ads, Facebook campaigns, or even good old-fashioned yard signs and thought, "I have no idea which one of these is actually bringing in calls," you're not alone. Most contractors and small business owners are...
by markpoppen | Feb 12, 2026 | Business, SEO
Let's be honest: when someone's furnace dies at 10 PM or their roof is leaking into the dining room, they're not scrolling through page three of Google. They're looking at the Map Pack: those three businesses that show up with the little red pins right...
by markpoppen | Feb 12, 2026 | Business
If you’ve spent any time in the trades lately, you know that the "old way" of getting leads: word of mouth and a yellow pages ad: is long gone. Even traditional Google Ads (the ones with the little "Sponsored" tag and a bunch of text) are starting...
