by markpoppen | Aug 11, 2025 | Business, Sales
When you hear “AI,” what comes to mind? For many, it’s a scene from a sci-fi movie—robots, supercomputers, and a future that feels a million miles away. But what if I told you that AI is already here, and it’s not here to replace you, but to...
by markpoppen | Aug 4, 2025 | Business, Digital Marketing, SEO
Roofing is a crowded field. Every town and city has a handful of companies competing for the same jobs. So how do you make sure potential customers choose your crew over the next one? It’s not just about having good reviews or competitive prices. More often than not,...
by markpoppen | Jul 14, 2025 | Digital Marketing
If you’re a contractor in Canada, you probably ask yourself the same question every year: “How do I get more quality jobs without wasting money on advertising that doesn’t work?” Whether you’re roofing, renovating, installing siding, or building decks, you need a...
by markpoppen | Apr 28, 2025 | Digital Marketing
You’re paying for ads. People are clicking. Great, right? Wrong. If those clicks land people on a cluttered website with a million things to look at, you’re likely losing them faster than a dropped hammer. Think about it: they clicked your ad for a reason...
by markpoppen | Apr 4, 2025 | Business, Digital Marketing
I’m having a casual chat with a client right now about the good ol’ days of Blackberry’s physical keyboards on phones. The reason BB phones went out of business wasn’t because their product sucked. It was great, in fact. They just made it a...
