by markpoppen | Feb 5, 2026 | Business
You’ve got a website. You’re running some Google Ads. Maybe you’re posting on Instagram when you remember. You’ve even got a CRM that you swear you’ll actually use one of these days. So why does it still feel like you’re constantly...
by markpoppen | Feb 5, 2026 | Business
Let’s be honest: you didn't get into the trades because you loved chasing people for five-star ratings. You’re likely a plumber, an electrician, a landscaper, or a general contractor because you’re good at building things and solving problems. But in 2026, the...
by markpoppen | Jan 30, 2026 | Automation
You finally did it. You ran the ads, optimized your Google Business Profile, maybe even paid someone to redo your website. The leads are coming in. Your phone buzzes, emails pile up, and for a brief moment, it feels like the hard part is over. Then reality sets in....
by markpoppen | Jan 29, 2026 | Business
You wake up, check your Google Business Profile, and notice something odd. That glowing five-star review from last week's bathroom reno? Gone. The one from the garage door install two months ago? Also gone. You didn't delete them. The customers didn't...
by markpoppen | Jan 22, 2026 | Business
If you’re a contractor in 2026, you already know that the days of "post an ad and hope for the best" are long gone. The digital landscape has shifted, and Google is leading the charge with a more aggressive, data-driven approach to how local businesses get...
