TL;DR: Send each ad click to a focused page that matches the service and location in the ad, makes calling easy, and shows clear proof that your business is reliable. Keep the page quick and simple, then track which calls become booked jobs, not just which ads get…

TL;DR: Cost per lead shows what you paid to get an inquiry, not whether that inquiry became a paying customer. Connect Google Ads to your CRM so each lead keeps its click and campaign details, then track its progress to a booked job and send completed conversion data…

TL;DR: Since October 12, 2026, Google Ads has been automatically finding promotions on some advertisers’ websites and adding them to eligible Search and Performance Max campaigns. Check the account setting, then spend 15 minutes removing or updating old offers across…

TL;DR: Since October 1, 2026, a missed Google Local Services Ads call can be billed if it happens during your business hours and the caller stays on the line for more than 20 seconds. Check your call report every week, align your hours and ad schedule with real…

TL;DR: Building permits are public records that can show which local homeowners have already committed to roofing, renovation, concrete, solar, HVAC, or other projects, often one to four weeks before they start collecting quotes. Pull a focused list each week, call…

TL;DR: Homeowners search in stages, from urgent phrases like “emergency plumber near me” to cost questions, review checks, quote comparisons, and searches for your company name. Your Google presence, website, landing pages, and follow-up process need to answer the…

TL;DR: Add real, recent photos that show your people, your process, and the finished result to make your Google Business Profile more trustworthy before a customer visits your website. Use those photos alongside reviews, Google Ads, and focused landing pages so local…

TL;DR: Google Ads usually books contractor jobs faster because it reaches people actively searching for a solution, while Facebook and Instagram create demand, build trust, and keep your business visible until people are ready to hire. Start with Google when your…

TL;DR: A three-step reminder sequence (confirmation at booking, a 24–48-hour reminder, and a same-day message) can reduce forgotten appointments and give you time to refill cancellations. The best reminders make clients feel informed and comfortable rescheduling,…

TL;DR: Contractors can fill fall and winter schedules by contacting past customers with a useful seasonal maintenance or winter-prep offer instead of waiting for new leads to appear. Segment your customer list, use a short email, SMS, and call sequence, and track…

TL;DR: Google is moving Local Services Ads into Google Ads as a specialized pay-per-lead Performance Max campaign, starting with selected US businesses in August 2026 and Canadian accounts in 2027. Export your historical reports before the move, then verify your…

TL;DR: Lead generation for trades works best when your business is easy to find, easy to trust, and easy to contact when someone is ready to hire. A practical system combines local search, conversion-focused pages, targeted advertising, fast follow-up, and simple…