Most roofers are focused on getting the work done. Between planning jobs, chasing materials, and managing crews, there isn’t much time left for sorting out how to get more calls. But when snow’s on the ground and work’s slower, it’s hard not to worry about what’s coming next.
That’s where roofer marketing services can help. You don’t need to be a computer wizard or spend hours online. The goal is simple: get noticed, look reliable, and keep the work flowing, even during the quieter months. Let’s break down a few ways to do that without adding extra stress to your week.
Build a Reputation That Gets You Picked First
Most people hire trades based on trust. If someone searches online and sees your name, clear contact info, and a bunch of strong reviews, chances are they’ll call you before checking out anybody else.
- Start with your Google Business Profile. Make sure your phone number, hours, and service areas are filled in and correct. Add a few photos while you’re at it. All of this makes it easier for someone to pick you on the spot.
- Ask for reviews once a job is done. Doesn’t need to be pushy. A quick, “Mind leaving us a Google review when you get a minute?” works just fine. These reviews matter more than any sales pitch.
- Stay consistent. If you change your business hours or phone number, update it across the board. Nothing drives people away quicker than being hard to reach.
When people can find you fast and see what others are saying, it builds trust right away. You don’t need to spend money on ads if your basic info answers most of their questions. Building a solid reputation online works a lot like building one in your local town.
The more familiar your business looks, the easier it is for someone to decide to pick you instead of the competition. Word of mouth is powerful, but reviews are your proof when it comes to people searching online. Remind happy customers just how much those quick reviews help you out.
Show Off Jobs With Just Your Phone
Even a simple photo from the job site can help remind people you’re out there working. You don’t need fancy gear or polished videos, just real pictures of real jobs.
- Take a quick shot before starting a job and another once it’s finished. Doesn’t need to be perfect. People want to see honest work, not staged photos.
- Use a couple of social media apps to post once or twice a week. Facebook and Instagram are usually enough. No need to be everywhere.
- Keep posts short. A short caption with what you worked on and where you were is enough. If you can tag the town or suburb, do it, especially if you want more jobs in that area.
People like seeing work happening close to home. It builds trust without saying much at all. These real-world photos let potential clients picture what their project might look like. Over time, it shows your commitment and range, and helps you reach people in neighbourhoods you might never have canvassed otherwise.
If you have a moment on a lunch break or after a cleanup, snap a quick update. Even simple updates can get people to remember your company when their own roofing job comes around.
Stay in Touch Without Losing Leads
Chances are, you’ve lost a job or two simply because you forgot to call someone back. It happens when you’re juggling too much. Simple tools can help track who’s waiting for a quote or follow-up.
- Basic apps or software can keep names, phone numbers, and notes about the job in one place. Even your phone’s notes app can handle this in a pinch.
- Set reminders so you don’t forget who wants a callback or when you promised to send a quote. A job can slip away fast if someone else gets there first.
- Separate old leads from new ones. That way, you’re not wasting time chasing someone who has already gone with someone else.
Following up on time shows you’re dependable. Even if a customer doesn’t book right away, they’re more likely to return later if you stay on top of things. You might not realise how quickly people make decisions when they need repairs. Being responsive helps clients feel confident about choosing you for their roofing needs.
Set aside a few minutes every workday, maybe each evening, to check your leads and follow up where needed. Even leaving a voicemail or quick text shows you’re paying attention. When you stay organised and on top of callbacks, you build a habit of dependability that sets you apart from other roofers who might let those little details slip.
Put Your Website to Work
Think of your website like a silent salesperson. While you’re on the roof or at the hardware store, it’s working in the background.
- Make sure your site clearly lists what you do and where you work. If someone’s not sure what jobs you take, they might not bother calling.
- Add a click-to-call button or a contact form. Make it easy for someone to get in touch without having to dig around.
- Post a few photos of real work, not stock photos. Seeing actual jobs builds trust and helps people picture what you can do for them.
A quick once-over once every month or two can keep things current. If your website looks like it hasn’t been touched in years, people might think the same about your business. Fresh photos remind potential clients you’re still active, while up-to-date information builds credibility. Consider addressing common questions on your site, too, such as frequently asked pricing or project timelines.
The easier you make it to find the details, the less likely someone is to click away and keep searching for another roofer. Your website doesn’t need lots of pages. Just make sure the basics are covered, and it looks clean and simple on phones and computers.
Plan Ahead for Spring and Summer
January might feel quiet, but spring jobs start filling up fast. Right now’s a good time to get systems in place instead of scrambling later.
- Use roofer marketing services to build a steady online presence now. Skipping this step may cost you leads once things get busy again.
- Update your photos, clean up your contact lists, and get your review requests ready. You don’t need a full makeover, just polish what’s already working.
- Start showing off past work so your name is fresh when customers start planning their spring projects. Regular posts or quick updates help keep momentum going.
A little effort now means less chasing when the phones pick up in March. Getting ahead in the off-season can lead to smoother, better-paying jobs when it counts. Reaching out to old customers with a simple email or message can remind them to book needed work before spots fill up.
Review your calendar and block off time for bigger projects, but leave room for smaller emergency calls, too. Spring brings all kinds of weather in Canada, and a quick response time is a big bonus for those searching for a local roofer.
Keep Jobs Rolling Without the Headaches
Marketing doesn’t need to be another big job on your list. A few small habits, like posting a photo, updating your info, or checking your leads, can make a big difference.
Helping people find you, trust you, and reach out is what keeps the work coming in. Build that trust one step at a time, and you’ll stay booked even through the slow patches, with fewer gaps and way less guesswork.
Remember, even simple steps add up over the season. The more you focus on being clear, visible, and reliable, the more likely clients will choose your business when it matters most. Keeping your online presence fresh and organised just means your reputation is working for you, all year round.
As the busy season approaches, make sure you’re equipped to handle the demand with a solid online plan. Roofer marketing services are designed to help you stay visible and keep the jobs rolling in. At Funky Moose Digital, we understand the challenges you face, and we’re here to make marketing one less thing to worry about. Keep your calendar full and your business thriving with tools that fit your needs.