by markpoppen | Oct 8, 2026 | Business
TL;DR: Building permits are public records that can show which local homeowners have already committed to roofing, renovation, concrete, solar, HVAC, or other projects, often one to four weeks before they start collecting quotes. Pull a focused list each week, call...
by markpoppen | Oct 5, 2026 | Business
TL;DR: Homeowners search in stages, from urgent phrases like “emergency plumber near me” to cost questions, review checks, quote comparisons, and searches for your company name. Your Google presence, website, landing pages, and follow-up process need to answer the...
by markpoppen | Oct 1, 2026 | Business
TL;DR: Add real, recent photos that show your people, your process, and the finished result to make your Google Business Profile more trustworthy before a customer visits your website. Use those photos alongside reviews, Google Ads, and focused landing pages so local...
by markpoppen | Sep 28, 2026 | Business
TL;DR: Google Ads usually books contractor jobs faster because it reaches people actively searching for a solution, while Facebook and Instagram create demand, build trust, and keep your business visible until people are ready to hire. Start with Google when your...
by markpoppen | Sep 24, 2026 | Business
TL;DR: A three-step reminder sequence (confirmation at booking, a 24–48-hour reminder, and a same-day message) can reduce forgotten appointments and give you time to refill cancellations. The best reminders make clients feel informed and comfortable rescheduling,...
by markpoppen | Sep 21, 2026 | Business
TL;DR: Contractors can fill fall and winter schedules by contacting past customers with a useful seasonal maintenance or winter-prep offer instead of waiting for new leads to appear. Segment your customer list, use a short email, SMS, and call sequence, and track...
