by markpoppen | Mar 19, 2026 | Business
If you feel like you’re currently lighting stacks of twenty-dollar bills on fire just to get a homeowner to pick up the phone, you aren’t crazy. It’s 2026, and the HVAC industry is officially in a lead generation crisis. In the old days, you know, like 2022, you could...
by markpoppen | Mar 19, 2026 | Business
You’re sitting in your truck, probably grabbing a quick coffee between jobs, and your phone pings. It’s a new lead. You paid twenty bucks for it. Not bad, right? You call them immediately, but they don’t pick up. You call again two hours later. Nothing. You finally...
by markpoppen | Mar 17, 2026 | Business
If you’re running a contracting business in Canada, you’ve probably heard the buzz about Google’s "Performance Max" (PMax). Google pitches it as the "all-in-one" solution that uses AI to find your customers wherever they are, YouTube, Gmail,...
by markpoppen | Mar 12, 2026 | Business
You've got invoices scattered across your truck, customers calling about quotes you swear you sent three weeks ago, and your "scheduling system" is a whiteboard that your dog knocked over last Tuesday. A CRM is supposed to fix this. But which one...
by markpoppen | Mar 10, 2026 | Business
You're tired of it. The tire-kickers. The price shoppers. The clients who want champagne work at beer prices. You show up, give them a quote, and watch them flinch before they ghost you or ask if you can "work something out." Meanwhile, you know there...
by markpoppen | Mar 8, 2026 | Business
We all know weather plays a big role in how we work. But it’s not just about the temperature or how long the snow sticks around. Seasonal changes affect how and when people start thinking about renos. As we edge into March across Canada, snow starts to melt, sun...
