by markpoppen | Feb 23, 2026 | Business
Let's cut through the noise: if you're running Google Ads for contractors and your phone keeps ringing with tire-kickers, price shoppers, or people calling from three provinces away, you're probably running the wrong type of campaign. Google gives you two...
by markpoppen | Feb 18, 2026 | Business, Lead Generation
You get an email every month. Subject line: "Your Monthly Marketing Report." You open it. There are charts. Graphs. A bunch of numbers that trend upward. "Impressions are up 43%!" "Engagement increased by 28%!" The report looks...
by markpoppen | Feb 12, 2026 | Business, SEO
Let's be honest: when someone's furnace dies at 10 PM or their roof is leaking into the dining room, they're not scrolling through page three of Google. They're looking at the Map Pack: those three businesses that show up with the little red pins right...
by markpoppen | Feb 5, 2026 | Business
Let’s be honest, every marketing “expert” you’ve talked to has told you something different about where to spend your advertising budget. One guy swears by Google Ads. Another says Facebook is the only platform that matters. Your nephew who...
by markpoppen | Feb 5, 2026 | Business
You’ve got a website. You’re running some Google Ads. Maybe you’re posting on Instagram when you remember. You’ve even got a CRM that you swear you’ll actually use one of these days. So why does it still feel like you’re constantly...
by markpoppen | Jan 8, 2026 | Business
When someone's furnace breaks down in Regina at -30°C, they're not just looking for any contractor, they're looking for someone they can trust to show up, do quality work, and charge a fair price. With over 3.6 million people searching Google for...
