by markpoppen | Oct 19, 2026 | Business
TL;DR: Cost per lead shows what you paid to get an inquiry, not whether that inquiry became a paying customer. Connect Google Ads to your CRM so each lead keeps its click and campaign details, then track its progress to a booked job and send completed conversion data...
by markpoppen | Oct 15, 2026 | Business
TL;DR: Since October 12, 2026, Google Ads has been automatically finding promotions on some advertisers’ websites and adding them to eligible Search and Performance Max campaigns. Check the account setting, then spend 15 minutes removing or updating old offers across...
by markpoppen | Oct 12, 2026 | Business
TL;DR: Since October 1, 2026, a missed Google Local Services Ads call can be billed if it happens during your business hours and the caller stays on the line for more than 20 seconds. Check your call report every week, align your hours and ad schedule with real...
by markpoppen | Oct 8, 2026 | Business
TL;DR: Building permits are public records that can show which local homeowners have already committed to roofing, renovation, concrete, solar, HVAC, or other projects, often one to four weeks before they start collecting quotes. Pull a focused list each week, call...
by markpoppen | Oct 5, 2026 | Business
TL;DR: Homeowners search in stages, from urgent phrases like “emergency plumber near me” to cost questions, review checks, quote comparisons, and searches for your company name. Your Google presence, website, landing pages, and follow-up process need to answer the...
by markpoppen | Oct 1, 2026 | Business
TL;DR: Add real, recent photos that show your people, your process, and the finished result to make your Google Business Profile more trustworthy before a customer visits your website. Use those photos alongside reviews, Google Ads, and focused landing pages so local...
