by markpoppen | Nov 6, 2025 | Business
Let’s cut through the noise. You’re running a contracting business, not a lifestyle brand. You’ve got jobs to finish, crews to manage, and estimates to write. So when someone tells you to “post more on Instagram,” it probably feels like...
by markpoppen | Oct 23, 2025 | Business
That gut punch feeling when you see a one-star review pop up? Every small business owner knows it. Whether you're running a plumbing company, a local restaurant, or a landscaping business, negative reviews feel personal, because your business IS personal. But...
by markpoppen | Oct 16, 2025 | Business, Lead Generation
You've got the leads coming in, maybe from Google ads, social media, or word-of-mouth referrals. But here's the problem: most of them aren't ready to buy right now. They're browsing, comparing, or just starting to think about solving their problem. So...
by markpoppen | Sep 28, 2025 | Business
Instagram isn’t just for pets, food, and fitness posts. It’s a smart and affordable way to show off roofing jobs, connect with locals, and build your name in town. Whether you’re working on shingle repairs or new metal installs, every finished project is a chance to...
by markpoppen | Sep 21, 2025 | Business
Winter can feel like a slow season for renovation businesses, but that doesn’t mean your marketing should go quiet. While the ground might be frozen and outdoor jobs shift gears, it’s the perfect time to focus on strategies that keep your phones ringing and your brand...
by markpoppen | Sep 14, 2025 | Business
Every roofer knows the feeling. One week your phone won’t stop ringing, the next it goes quiet. These slow patches happen for different reasons. It could be weather changes, the end of busy season, or just fewer homeowners needing urgent work. Whatever the reason, a...
