Roofing is a crowded field. Every town and city has a handful of companies competing for the same jobs. So how do you make sure potential customers choose your crew over the next one? It’s not just about having good reviews or competitive prices. More often than not, it comes down to how you show up online before they even pick up the phone.
Digital marketing gives roofers better ways to get noticed and stay connected with people looking for roof repairs, installations, or inspections. Whether someone needs a new roof or is just shopping around, they’ll start with a search online. If you’re not there or don’t stand out, you’re handing them to someone else. Here’s how digital marketing can help your roofing business show up first and stick in their head.
Improve Online Visibility With SEO
When someone types “roofer near me” or “roof leak repair in [your town]” into Google, you want your business to pop up right away. That’s where SEO comes in. SEO stands for search engine optimization, but don’t let the name scare you. It’s just a way of setting up your website so it ranks higher in online searches.
Roofers in Canada can see better results when they focus on:
1. Using location-based keywords. Say “metal roof replacement in Regina” instead of just saying “roofing services.”
2. Naming your photo files and adding alt text. A picture of your finished job shouldn’t just be named “IMG1493.” Use something like “completed-roof-prince-albert.jpg.”
3. Keeping things updated. A blog post about seasonal maintenance or tips for spotting damage early shows search engines that your site is active and useful.
4. Getting listed in local directories like Google Business or Yelp. These listings help customers leave reviews and let Google know you’re a local business worth showing.
If your website isn’t anywhere near the top of Google, you’re missing out on calls. These small updates don’t need to be complicated, but they can make a real difference in how many people find you when they search.
Engage Potential Clients Through Social Media
Most people scroll through Facebook or Instagram a few times a day. If you’re not showing up there, you’re missing easy chances to connect with new and previous clients. Social media gives you a place to show your work, build trust, and stay in people’s minds.
You don’t need to overthink your posts. Just give people a real and honest view of what your team does. Try posting:
– Before-and-after photos of roofing jobs
– Short videos showing a step-by-step process of a roof replacement
– Shots of your crew at work
– Client reviews with images of finished projects
– Quick reminders about seasonal maintenance or signs of roof damage
One roofer we know started posting updates from job sites with just a photo and short caption every few days. After a few weeks, they started hearing “I saw your posts” from people calling in. Sometimes, it’s the simple stuff that works best. Showing you’re active and local keeps your name top-of-mind.
People like seeing who they’ll be hiring. When you post clean, honest content with real results, it builds more trust than a flashy ad. And when someone finally needs a roofer, they’ll remember the company that showed up in their feed.
Utilize Pay-Per-Click Advertising
SEO pays off over time, but if you want quick results, pay-per-click advertising can help. PPC means you only pay when someone clicks your ad. These are the ads you see at the top of Google when you search something like “emergency roof repair near me.”
With PPC, you control what search terms your business appears for and how much you’ll spend. Set it up right, and it can turn clicks into calls fast.
To get better results with PPC, follow these tips:
– Use location-specific keywords like “roof repair in Saskatoon” so you’re only attracting local leads
– Write short, clear headlines that focus on the problem and solution, like “Missing Shingles? We Can Fix It Today”
– Make ad-specific pages on your site instead of sending people to your homepage
– Use tracking tools to see which ads bring in actual business
Also, think about timing. You might increase campaigns when big storms hit or during peak summer repairs. That way, you show up when people need help the most.
Leverage Email Marketing For Long-Term Clients
A lot of roofers disappear after the job is done, but that doesn’t mean the customer should be forgotten. Email marketing helps you stay in touch with people you’ve already impressed. It keeps your name in their mind and helps turn one job into steady work down the line.
Think of emails like a quick check-in. You don’t need to send something every week. Every couple of months is enough to stay visible and useful.
Some simple email ideas include:
– Reminders for seasonal inspections or repairs before the snow hits
– A spring checklist for gutter cleaning, shingle checks, and more
– Recent success stories with customer quotes and job photos
– Limited-time deals for past customers during slower months
– Quick tips about signs of roof damage after windy nights
Keep the messages short, friendly, and useful. Avoid big blocks of text and don’t ask for too much. Just make it easy for them to click, book, or reply. If they trust your work, a small nudge might be all they need to hire you again or send your name to a neighbour.
Offer Transparent and Informative Website Content
Think about how you check things out online. You’d want to know what someone offers, how they do it, and how to book them. The same goes for customers landing on your site. If the content is vague or confusing, most folks won’t stick around.
You don’t need a complicated site, but the info should be clear. Your website should answer the big questions and show people exactly what they can expect.
It helps to include pages like:
– Service breakdowns for things like roof installs, repairs, and inspections
– Real blog posts with tips, seasonal advice, or explanations of common roofing issues
– A FAQ page that covers the questions you hear most on the phone or at site visits
– Photos from actual jobs, not stock pictures
– Simple contact forms that are easy to fill out without too many required fields
When people see you’re being upfront about your services, it builds trust long before you even meet. Clear info pulls people in and makes them feel confident calling your team over someone else.
Your Digital Strategy Keeps You Ahead
There are lots of solid roofing businesses in Canada. But at the end of the day, the ones who consistently win jobs are the ones who show up first, respond quickly, and build trust from the first click.
SEO helps people find you. Social media builds a connection. PPC gets you calls fast. Emails keep you in touch. And your website closes the deal by showing exactly what you’re about.
It’s not about doing everything at once. Pick a couple of tools that feel right for where you’re at and start there. Maybe your first step is updating your Google listing or finally posting some job site photos. Then build from that.
Doing the work is just part of running your roofing business. Making sure people see it online is what keeps the phone ringing. Stay steady with it and every post, photo, ad, or email will start working together to keep you booked up for the long run.
Ready to grow your roofing business and get found by the right people online? With the right digital marketing for roofers in Canada, Funky Moose Digital can help you put your work in front of more customers. Whether it’s showing up better in searches, building trust through social media, or getting quick results with targeted ads, we’ll help you stay a step ahead. Let’s dial in your strategy and book more jobs.