Getting people to visit your roofing website is one thing. Getting them to pick up the phone and call you is another. Most contractors expect that if someone lands on their site, they’ll just get in touch. But that’s not always how it works. If the website doesn’t make it easy, fast, and clear why a homeowner should call, chances are those potential leads are heading elsewhere.
In late summer, especially in Canada, homeowners are wrapping up their exterior projects before cooler weather sets in. This makes it a peak time for roofers to lock in those last-minute jobs. But to book those calls, your website has to do more than just look good. It has to work hard in the background, guiding visitors to make that one important decision: dial your number. Let’s walk through what you can tweak right now to make your roofing website send more phone calls your way.
Optimize Website Design for Easy Navigation
If it’s hard to find your number on your website, you’ve already lost the job. People browsing for roofers are usually looking for quick answers. They want to know if you’re local, if you’re reliable, and how fast they can talk to someone. So your website needs to help them do just that.
Here are a few ways you can make your contact info pop and encourage people to reach out:
– Place your phone number at the top of every page, preferably in a bold font so it’s easy to spot
– Add a click-to-call button for folks visiting from their phones. That way, they don’t have to fumble around trying to copy and paste your number
– Include your contact details in the footer, so even if someone scrolls all the way down, they’ll still see how to get in touch
– Keep your menu clean with a “Contact” tab that’s easy to find and leads to a simple “Reach Out” or “Book Now” page
– Consider a Voice AI service if you can’t always answer the phone. This ensures you never miss a lead, as the AI can answer calls, qualify prospects, and even book appointments.
One thing to remember is that people won’t spend time clicking through five different pages just to find a number. If it’s missing or in a spot they don’t expect, they’ll leave. Keep things simple and obvious.
Create Compelling and Clear CTAs
A call-to-action is that short sentence or button that tells someone what to do next. It might not seem like a big deal, but the words you use can make a big difference. “Learn more” might not move the needle, but “Call Us Now for Fast Repairs” gets more attention.
Here’s what makes a good CTA for a roofing website:
– It’s clear and easy to read
– It tells the visitor what to do next
– It creates some urgency or offers a benefit
Your CTA shouldn’t be buried in tiny text or hidden halfway down the page. Place it near the top, repeat it after each service section, and make sure there’s always a visible place for them to take the next step.
For example, if a visitor is reading about emergency roof repairs, place a CTA like “Call Now for Same-Day Fixes” right after that section. Test out different wording every few months to see which ones get more interaction. Even small tweaks to your buttons and text can lead to a bump in phone calls.
Improve Website Speed and Mobile Responsiveness
If your site takes too long to load or doesn’t look right on a phone, most people won’t stick around to call you. These days, a lot of folks are searching for roofers on their phones. Maybe they’re outside, checking a leak or broken shingle, and need help fast. If your website is slow or hard to use on a smaller screen, they’ll move on to someone else.
To help make sure your site performs the way it should:
– Compress photos so they don’t slow down your site. You can still show high-quality roof images, just make sure the file sizes aren’t massive
– Use layouts that adjust to any screen size. This is called a responsive design, and it means your site works whether someone’s on a phone, tablet, or desktop
– Cut down on page bloat. If your site has a bunch of pop-ups, widgets, or flashy stuff that no one needs, get rid of it. Simple is smart
– Check how fast your site loads. There are tools that can show you what pages are slow and what might be causing trouble
Think of your website like a job site. If it’s clean, structured, and easy to move around, people will want to stay. If it’s cluttered or confusing, they’ll leave fast. Your website should show potential customers that you run a tight ship the moment it loads.
Utilize Online Reviews and Testimonials
When someone’s thinking about calling a roofer, they usually want proof that they’re not wasting their time or money. Online reviews do a lot of the talking for you. A solid review builds trust almost instantly, and if people see others had a good experience, they’re more likely to make the call.
Here’s how to get more out of your customer reviews:
– Display them on key pages like your homepage, service pages, and contact page
– Use short, powerful quotes pulled straight from happy customers
– Add names, locations, or even photos if you have permission. It adds credibility
– Don’t hide your reviews under a separate tab. People should see them naturally as they scroll
If a homeowner sees a testimonial that says, “They answered my call right away and got the roof leak fixed the very next morning,” that sends a strong message. It speaks louder than any sales pitch. But it also sets expectations. You can show new visitors that you’re reliable, fast, and professional without saying it yourself.
Encourage satisfied customers to leave reviews on public platforms too. And when they do, reply to them. A simple thank you or response shows you care and are paying attention. That goes a long way when someone’s deciding who to call.
Seal the Deal: Encourage Direct Communication
Getting your phone to ring more often doesn’t take huge changes. It’s really about making it easier for the right people to reach out at the right moment. Think of how you’d want a roofing website to work if you were the customer. Quick info, easy buttons to click, a site that loads fast—those little details really stack up.
Let’s recap a few of the key things that’ll help you book more calls:
– Keep your phone number visible on every page
– Use clear CTAs like “Get a Quote” or “Call Now” instead of vague ones
– Make your site faster and better for phone users
– Add reviews that prove you do great work and follow through
Late August is a great time to squeeze in more jobs before the weather starts to cool down. But people will only call if your website leads them there. A high-performing roofing site works like a good crew: everyone has a role, things are placed where they belong, and the job gets done without confusion. Take a look at your site from a customer’s point of view and make the changes that clear the way for that next call.
With the right tweaks, your roofing website can become a powerful tool for generating more inquiries and bookings. To keep your business growing, explore how our contractor lead generation services can help you connect with the right clients faster. Funky Moose Digital is here to make your marketing simple and effective.