Content, content, content! Content is king 👑

It’s almost more important than ever before.

We talk about SEO (Search Engine Optimization), where we update your website and make sure it shows up on page 1 of Google.

But with the rise of generative AI apps like ChatGPT, Bing Copilot and Google Gemini, it feels like websites are less important.

☝🏻 On the contrary. These apps use websites to gather data to give you the answers you’re looking for.

After you have a conversation (or just asked a question) in these apps, they’ll give you an answer and their sources will be linked.

This is the gold! 🏅 Your website’s content must be so good that these apps can’t resist using your info and then link to it in their answers.

Let us help you write better content that people (and AI) want to read.

5 Smart Ways Contractors Are Using Tech (and AI) to Save Time: Without Losing the Personal Touch

Look, we get it. As a contractor, you've probably heard about AI everywhere lately: and honestly, some of it sounds pretty ridiculous. Robots doing estimates? Chatbots handling customer calls? That's not what this is about. The contractors who are actually...

Winter Digital Marketing Tips for Canadian Roofers

Winter slows down roofing work across most of Canada. Snow piles up, ladders stay stored, and many jobs get pushed to spring. But that doesn’t mean your business should go quiet. If anything, this season is one of the best times to improve how people find you online....

Marketing Your Roofing Business During Canadian Winters

Canadian winters are unpredictable, long, and sometimes downright harsh. If you run a roofing business, you already know how the cold, snow, and ice can affect job sites and timelines. But it doesn't have to freeze your cash flow. Even when your crew isn't stripping...