Winter slows down roofing work across most of Canada. Snow piles up, ladders stay stored, and many jobs get pushed to spring. But that doesn’t mean your business should go quiet. If anything, this season is one of the best times to improve how people find you online. When phones aren’t ringing, your digital presence can keep the leads coming in.
Digital marketing for roofers in Canada doesn’t need to be complicated. In fact, a few simple actions today can help keep your name in front of local homeowners now and help fill up the calendar when the ice melts. It’s about staying top of mind without having to be top of the roof.
Staying Active Online While the Roofs Are Covered in Snow
We all know winter isn’t the busiest time for roofing jobs, but that doesn’t mean your website should sit idle. If your site looks the same month after month, Google may think it’s not being looked after. That can lower your spot in local search results, making it harder for people to find you when spring rolls around.
Keeping things active doesn’t take much. Here are a few simple updates that can show search engines and potential customers that your business is still going strong:
- Post a few pictures of jobs from earlier in the year with descriptions in plain language
- Add a short “Winter Update” that shares whether you’re booking spring jobs or offering emergency repairs
- Change the homepage slightly to show it’s current, something as small as updating your hours or saying “Serving homeowners through winter” can help
An active site shows people you’re still working, and that builds trust. Even if they don’t hire you now, you’ll be one of the first names that comes to mind when they’re ready.
If you are stuck for ideas, Funky Moose Digital offers website copywriting and hands-free website updates for roofers, making it easy to keep your website fresh all season. We can also help add new photos or small changes that boost online visibility.
By ensuring your site reflects recent activity, you give new and returning customers a reason to reach out when spring returns. Even during downtime, slight changes can make your company stand out from competitors who leave their sites untouched for months.
Make Google Work for You with Proper Business Listings
Your Google Business Profile is a big piece of how you rank in local search. During winter, it’s easy to forget about it, but keeping it updated actually helps more people find you when they search for roofing help in your area.
We always check that this info looks right:
- Hours of operation, especially if they change in the off-season
- Services you still offer in winter, like emergency repairs or estimates
- A short description that includes your city or service area
Another smart move is asking happy customers to leave a review. Just a few words can make a big difference in how you rank. Reviews don’t stop working once they’re posted, and many people will read them when picking who to call first come spring.
If everything looks clean and current across your website and listings, it feels easier for people to trust you with their home.
Funky Moose Digital specializes in helping roofers manage Google Business Profile listings and build strong reputations through review management and accurate listing details. Keeping everything updated builds trust and confirms your business stays active year-round. This can be especially reassuring to potential clients browsing for services in colder weather.
Social Media Is Still Open This Winter
We get that many roofers don’t love posting on Facebook or Instagram, but there’s a way to do it without overthinking. Social media isn’t just noise; it’s a chance to stay visible, even if you’re not doing roof installs every day.
Here’s what works:
- Post past job photos with short explanations like “Before and after from July, full re-shingle in Regina”
- Share a quick behind-the-scenes look at tools, gear, or your truck in the snow, even a cold weather update shows you’re still around
- Comment on local events or weather, anything that shows you’re part of the community
These don’t need to be polished or perfect. What matters is that you show up from time to time. It keeps your page from looking abandoned, and more importantly, it helps people remember your name without being salesy.
Even sporadic posting lets your customers know you’re active and interested in the local community. By showing real moments, like your crew out in the snow or updates about scheduling, you let people see a human side to your business, which can lead to better engagement.
If thinking of content is a challenge, you can reuse old project photos or comment about common winter roof issues homeowners might notice. Consistency, not perfection, is the most important factor. Even one or two posts per month are enough to keep your name visible.
Email and Text Follow-Ups That Bring Work Later
When it’s slower, we like to check in with past customers. Not to push a sale, just to stay on their list when they’re ready again. Email and text messages are low-effort ways to do this, and they often spark small jobs that keep things steady through the cold stretch.
Here’s how we like to approach it:
- Reach out with a basic message asking how their roof has held up after fall
- Let them know you’re booking for March or April if they want to grab a spot
- Offer to quote interior jobs, insulation fixes, or minor repairs if you do them
The goal isn’t to land a big job right away. It’s to stay in touch and remind homeowners you’re still around, ready to help. These small efforts now can lead to a packed spring schedule. Every little bit of communication helps keep relationships strong. Plus, homeowners may reply with questions about winter leaks, weather damage, or attic issues, giving you a chance to book work sooner.
If you can, personalize your emails or texts to reference previous jobs or thank customers for their past business. This attention to detail makes people feel valued and more likely to refer you to friends or family. With a little bit of effort, winter outreach can keep your work queue from drying up in the slowest season.
Building Momentum Before the Spring Rush
Winter isn’t just downtime. It’s a chance to build momentum before the floodgates open in spring. When you keep your site active, stay on top of your Google profile, post on socials, and check in with past clients, you’re preparing your business to hit the ground running once the snow clears.
Digital marketing for roofers in Canada doesn’t have to be hard or fancy. It just has to be steady. A few small changes this winter can help bring in leads, line up jobs, and keep your business visible while others go quiet. When the ladders come back out, you’ll already be a step ahead.
Want to make the most of this winter for your roofing business? Explore digital marketing for roofers in Canada to keep leads flowing and ensure your name stays at the top when spring arrives. Funky Moose Digital is here to support your growth with expert services tailored to the unique challenges roofers face. Get in touch with us today to start preparing for a successful season ahead.