by markpoppen | Feb 12, 2026 | Business
If you’ve spent any time in the trades lately, you know that the "old way" of getting leads: word of mouth and a yellow pages ad: is long gone. Even traditional Google Ads (the ones with the little "Sponsored" tag and a bunch of text) are starting...
by markpoppen | Feb 5, 2026 | Business
Let’s be honest, every marketing “expert” you’ve talked to has told you something different about where to spend your advertising budget. One guy swears by Google Ads. Another says Facebook is the only platform that matters. Your nephew who...
by markpoppen | Feb 5, 2026 | Business
You’ve got a website. You’re running some Google Ads. Maybe you’re posting on Instagram when you remember. You’ve even got a CRM that you swear you’ll actually use one of these days. So why does it still feel like you’re constantly...
by markpoppen | Feb 5, 2026 | Business
Let’s be honest: you didn't get into the trades because you loved chasing people for five-star ratings. You’re likely a plumber, an electrician, a landscaper, or a general contractor because you’re good at building things and solving problems. But in 2026, the...
by markpoppen | Jan 30, 2026 | Automation
You finally did it. You ran the ads, optimized your Google Business Profile, maybe even paid someone to redo your website. The leads are coming in. Your phone buzzes, emails pile up, and for a brief moment, it feels like the hard part is over. Then reality sets in....
