by markpoppen | Feb 26, 2026 | Business
If you’re a business owner in 2026, you already know the score. When someone’s basement is flooding or they’ve decided it’s finally time to gut that 1990s kitchen, they aren’t scrolling through page ten of a search engine. They’re opening Google Maps, typing in a...
by markpoppen | Feb 23, 2026 | Business
Let's cut through the noise: if you're running Google Ads for contractors and your phone keeps ringing with tire-kickers, price shoppers, or people calling from three provinces away, you're probably running the wrong type of campaign. Google gives you two...
by markpoppen | Feb 22, 2026 | Digital Marketing
Roofing businesses face their own kind of headaches when it comes to staying busy year-round. Some months the phone won’t stop ringing, other times it’s quiet for weeks. Weather, location, and the type of roofing work all play into it. That’s why the way we market...
by markpoppen | Feb 19, 2026 | Business
If you’re a contractor going after higher-end work, premium renovations, custom builds, commercial projects, big-ticket installs, your marketing has to look like you belong in that room. And yes, your iPhone can shoot decent video. It can even shoot really decent...
by markpoppen | Feb 18, 2026 | Business, Lead Generation
You get an email every month. Subject line: "Your Monthly Marketing Report." You open it. There are charts. Graphs. A bunch of numbers that trend upward. "Impressions are up 43%!" "Engagement increased by 28%!" The report looks...
