TL;DR: Since October 12, 2026, Google Ads has been automatically finding promotions on some advertisers’ websites and adding them to eligible Search and Performance Max campaigns. Check the account setting, then spend 15 minutes removing or updating old offers across your site so your ads attract customers for the right reasons.
Start with the account setting and the website
Check Google Ads first, then check every place an offer could still be live. The new automated promotions feature is on by default for eligible campaigns with linked location assets and no manually created promotion assets. Google can use an offer it finds on your website, even if you did not add it to your ads yourself. Turning the feature off stops automated promotions, but you should still clean up stale offers so customers who visit your site aren’t misled.
What changed in Google Ads on October 12?
Google Ads now automatically identifies promotions, coupons, and discounts on some advertisers’ websites and adds them as promotion assets to eligible ads. The rollout applies to eligible Search and Performance Max campaigns with linked location assets and no manually created promotion assets attached. It’s on by default, so an old offer on your site may show in an ad without anyone manually adding it to the campaign.
Google’s announcement describes the feature as a way to surface valid offers without extra setup. But an offer that was valid last season may be expired, limited to certain services, or no longer profitable. Your campaign budget is still being used to attract people with a claim that you may not intend to make.
For the feature announcement and rollout details, see Search Engine Roundtable, PPC Land, and Search Engine Land.
How do you check if automated promotions are enabled?
In Google Ads, open Campaigns > Assets, then use the three-dot menu to find Account level automated assets. Open its three-dot menu, choose Advanced settings, and look for Automated promotions. Turn it off if you don’t want Google to add offers automatically.
This is an account-level setting, so it may affect more than one campaign. Before changing it, check whether you want carefully controlled promotions to remain part of your advertising. If you do, consider adding and managing your own promotion assets, rather than relying on Google to select website offers automatically.
You can also review Assets for promotion assets that have served. But there’s an important limitation: assets with zero impressions don’t appear in reporting. So an empty list doesn’t prove Google hasn’t found an offer; it only shows what has already received impressions.
Where might Google find an old offer?
The safest approach is to review the whole website, not just the homepage. An offer might remain visible in a top banner, a homepage hero section, a service page, a price table, or fine print in the footer. Older promotions and financing pages can be easy to forget, especially if they’re not linked in the main menu.
Google has not published a definitive list of every page location it checks. Treat the list above as a practical website-sweep checklist, not a guarantee about exactly what Google will scan. If a deal is still published somewhere on your site, customers may find it, and it’s worth checking whether it could also be picked up for advertising.
Try a quick search of your site for phrases such as “discount,” “save,” “off,” “coupon,” “special,” “financing,” and “limited time.” Then check the results yourself. Search may not find every page, so also review your site navigation, old landing pages, and any offers saved in your website editor.
Is a discount worth advertising?
Sometimes. A planned, current offer can help fill a slow period, introduce a new service, or encourage a customer to book by a clear deadline. It should have a defined end date, clear terms, and enough margin to make the work worthwhile.
But a percentage-off headline can set the price anchor for every conversation that follows. Once a homeowner sees “15% off,” that number can become the starting point for judging your quote, even if your value comes from experience, reliability, and doing the job properly. It can also attract more people who compare businesses by the cheapest number, rather than by fit, timing, and trust.
That matters because customers often want to feel safe choosing a business to work in their home or solve an urgent problem. Clear steps, professional communication, useful reviews, and a tidy quote can make your business feel organized and capable. In psychology, people often use these visible signs of competence to judge whether a provider can deliver. A discount-led ad may pull attention away from those signals and make the conversation about price before you’ve explained what makes your service a good choice.
For that reason, don’t judge a promotion only by how many calls or form fills it generates. Track whether it leads to profitable work. Our guide explains why cost per booked job matters more than cheap leads.
How can you sweep your website in 15 minutes?
Set a timer and work through this quick check:
- Check your homepage. Look at the main banner, hero section, pop-ups, and any rotating offer panels.
- Review your main service and pricing pages. Scan for discounts, old “specials,” financing language, or prices tied to a past promotion.
- Search for offer words. Use your site search or a search engine to look for “discount,” “off,” “save,” “coupon,” and “financing.”
- Check older pages. Review campaign landing pages, seasonal promotions, and pages that may no longer be in the main menu.
- Read the footer and fine print. Look for offers, terms, or dates that may be easy to miss.
- Update or remove each offer. If it’s still valid, confirm the dates, eligible services, and terms. If it’s over, remove it from the page, not just from a banner or menu.
- Check Google Ads reporting. Review served promotion assets, but remember that assets with zero impressions won’t show there.
If you manage the website with a team or outside provider, ask them to check archived pages and old landing pages too. A page can be out of sight for you and still be accessible to customers.
For campaigns, make sure the ad and the page it leads to tell the same story. A focused landing page can help keep a visitor’s attention on the service and next step, rather than sending them off to search for a deal. See our guide to landing pages versus regular websites for contractors.
How does this fit into contractor marketing?
For contractors, electricians, plumbers, HVAC companies, landscapers, and other local businesses, keeping website offers current is a small but important part of managing Google Ads. It supports better lead generation for trades, and it's one of the simpler wins in Google Ads for contractors: the message in the ad matches what a customer sees after clicking.
It’s also a useful contractor marketing tip for any small business running ads: review the claim, not just the click count. If a plumber attracts calls for an expired discount, or a salon gets bookings based on a service offer it no longer provides, the problem isn’t only an awkward conversation. It’s paid attention that may not turn into a suitable customer.
A broader digital marketing plan should connect the ad, landing page, and follow-up. For more on getting calls handled after they come in, read how contractors can stop paying for the calls they miss. If you’re looking at the bigger picture, learn about digital marketing for contractors or explore our digital marketing services.
Get a quote for clearer, more controlled ads
If you’re not sure what Google is showing, start with the automated promotions setting and a quick sweep of your website. Then look at whether your campaigns are producing booked jobs, not just low-cost leads. If you're working out how to get more leads as a contractor, or you already run ads and want them saying the right thing, request a quote from Funky Moose Digital and we'll talk through your ads, website, and lead flow in plain English.
Key Takeaways
- Since October 12, 2026, Google Ads has been automatically adding website promotions to some eligible Search and Performance Max campaigns.
- The feature is on by default; find it under Campaigns > Assets > Account level automated assets > Advanced settings > Automated promotions.
- Review banners, service pages, pricing tables, footer fine print, and old promo or financing pages for offers you no longer want customers to see.
- Assets with zero impressions won’t appear in reporting, so an empty Assets view is not proof that no offer has been found.
- A discount can attract attention, but measure it by cost per booked job and profitability, not just the number or cost of leads.
